How to Promote Concerts Effectively

SMS Marketing

Sep 27, 2021

Karlee Reistroffer

Effective concert promotion can be the difference between a sold-out show and empty seats. The music industry thrives on the buzz and excitement that surround live performances, and reaching the right audience at the right time is crucial. As competition intensifies, traditional marketing methods alone may not suffice. This is where a well-rounded, multi-channel promotional strategy becomes essential.

In this blog, we will explore the significance of effective concert promotion and dive into how integrating SMS with various promotional channels can create a cohesive and powerful marketing campaign.

Table of Contents

The Foundation of Great Concert Promotion
Use Digital Mediums for Concert Promotion
Incorporate Traditional Advertising With a Modern Twist
Elevate Concert Promotion With Special Tactics

The Foundation of Great Concert Promotion

To ensure your marketing efforts capture attention, generate buzz, and ultimately drive ticket sales, keep these core tips in mind:

Be creative and engaging. Let your creativity shine to help you stand out and engage the right audience. Use creative visuals or mediums that grasp the attention of your intended audience. For example, a short clip showcasing the artist's talent can make viewers eager to attend a concert.
Use the right promotional channels. Even the most creative campaign won’t drive results if it doesn’t reach the right audience. Ensure you use a promotional channel that reaches your core audience. The best promotions often use a mix of channels.

Use Digital Mediums for Concert Promotion

Online platforms are powerful tools for concert promotion. Digital channels offer unparalleled opportunities to reach audiences far and wide with targeted precision. Let's explore how they can take your concert promotion to new heights.

Social Media

Social media platforms are indispensable tools for concert promotion. Each platform offers unique opportunities to engage with your audience, generate buzz, and drive ticket sales. Platforms like Instagram, Facebook, X and TikTok are great for helping you reach a wider audience.

Host a Giveaway: Create a social media giveaway with free tickets. Asking followers to share your post, tag their followers in the post and like the post.
Engage With Video: Short videos are the most engaging form of content right now. Create clips that showcase the best moments of the concert and share them on all social media platforms, especially Instagram and TikTok.
Use Influencers: Collaborate with social media influencers to create buzz around the concert and reach more followers.

Email

Targeted email marketing campaigns are pivotal in attracting potential concert-goers. By segmenting your email lists based on factors like past attendance and music preferences, you can deliver personalized and relevant content that resonates with your audience.

When email is paired with SMS marketing, its effectiveness is significantly amplified. Combining with SMS ensures a cohesive communication flow, where SMS alerts can remind subscribers of email, driving higher engagement and conversion rates.

This multi-channel approach not only broadens your reach but also reinforces your message across different platforms, maximizing the impact of your concert promotion efforts.

Digital Ads

Targeted paid digital advertising on Google, Meta and similar platforms, helps you to reach potential attendees with precision and impact. By leveraging data analytics and user behavior insights, these ads can be tailored to highlight specific music genres, artists, and concert experiences that resonate with individual users, increasing the likelihood of ticket purchases.

Reinforce With SMS

SMS is a versatile event promotion tool that drives results given its high open and response rate. Let’s look at seven key ways you can boost event marketing with SMS.

Announce Events

Use a text blast to invite your contacts to your concert and event. With 98% open rates, SMS is great for sharing event announcements because recipients will see it and can always reference details at a later date.

Hi [First Name], [Artist Name] just announced new dates at [Venue Name]! Buy tickets online now: [Link]

Sell Advance Tickets

Sell tickets ahead of time via SMS to attract more attendees. Share a link to purchase tickets or give an exclusive discount to encourage early online ticket sales.

Hi [First Name], [Artist Name] has a show at [Venue Name] on October 12! Buy tickets now and get a free parking pass: [Link]

Send Event Reminders

Set up automated text event reminders for attendees. Use a text to share helpful information like directions, parking instructions and digital ticket downloads.

Hi [First Name], you have tickets to see [Artist Name] this week! Be sure to download your mobile tickets ahead of time: [Link]

Announce Venue Changes or Cancellations

Most texts are read within three minutes. This makes SMS a great way to inform attendees of time-sensitive information like date, time, or venue location changes. An SMS marketing platform will allow you to send mass group text messages to reach all attendees at the same time.

We regret to inform you that tonight's concert has been CANCELED due to unforeseen circumstances. We sincerely apologize for any inconvenience this may cause.

Refunds will be issued automatically. Please contact [support contact info] for any questions. Thank you for your understanding.

Promote Special Offers

Offering VIP treatment and deals to SMS subscribers is a surefire way to grow your text marketing list. For example, you can share exclusive previews, and artist interviews or offer VIP access to your event via SMS.

Hi [First Name], thanks for subscribing to [Venue Name]! We have a special deal for our subscribers, redeemable at your next event: [Link]

Answer Questions

Texting is built for rapid two-way communication, enabling you to answer questions from event attendees or subscribers quickly. Use this channel to boost two-way communication to improve the satisfaction of your audience.

Hi [First Name], thanks for reaching out to [Venue Name]. Do you have a question about parking?

Ask for Feedback

SMS marketing is a powerful tool for collecting feedback from event attendees. Ask them to review the order of events, logistics, or the event itself. Their input can help you improve future events.

Hi [First Name], we hope you enjoyed seeing [Artist Name] in concert! On a scale of 1 to 5, how easy was it for you to find parking at [Venue Name]?

Incorporate Traditional Advertising With a Modern Twist

Promoters can maximize their reach and impact by placing a modern twist on traditional advertising strategies. Let’s dive into what could look like:

Physical Flyers & Outdoor Advertising

Physical flyers and outdoor advertising remain essential components of a comprehensive concert promotion strategy. They offer tangible touchpoints that capture attention and drive engagement. When supported with modern technologies like SMS QR codes, these traditional mediums become even more powerful, providing instant access to information and tickets.

By embracing the tangible appeal of physical advertising and leveraging the convenience of SMS QR codes, promoters can create immersive experiences that resonate with audiences and inspire them to take action. In an increasingly digital world, the continued relevance of physical flyers and outdoor advertising highlights the enduring power of offline marketing in driving concert attendance and success.

Local Media and Virtual Street Teams

Engaging local media and mobilizing virtual street teams are essential strategies for amplifying concert promotion and driving attendance. By tapping into the connections and credibility of local media outlets and harnessing the enthusiasm and influence of virtual street team members, promoters can extend the reach of their promotional efforts and create a buzz that resonates throughout the community.

Elevate Concert Promotion With Special Tactics

Incorporating special tactics into your concert promotion strategy can elevate your campaign from ordinary to extraordinary, capturing attention, driving engagement, and ultimately ensuring a successful event. By offering exclusive VIP experiences, hosting interactive contests, forging collaborative partnerships, creating immersive pre-event experiences, and crafting dynamic social media campaigns, you can create a buzz that resonates with potential attendees and makes your concert event a standout success.

Moreover, keeping fans updated through website updates, Spotify releases, and Facebook event pages is essential for driving interest and attendance at concert events. By regularly updating these channels with the latest information and engaging content, promoters can build excitement and anticipation among potential attendees.

When paired with SMS reminders, promoters can ensure that fans stay informed and engaged every step of the way. By leveraging the power of SMS to deliver timely reminders and exclusive offers, promoters can maximize attendance and ensure the success of their concert event.

Use Textedly to Promote Your Event Today

The key to effectively promoting concerts lies in integrating various online marketing channels with time-tested traditional methods. SMS, social media, email and paid campaigns, alongside conventional tactics such as posters and word-of-mouth, can significantly expand your reach and fill seats. This multifaceted approach maximizes visibility and attendance, paving the way for a highly successful concert event.

If you want to reach your target audience effectively via SMS, Textedly can help you get started.

Textedly’s user-friendly SMS marketing platform has helpful features like text keywords, two-way SMS, auto-reply texts and MMS messaging to connect with concertgoers with ease.

Get started with a 14-day free trial of Textedly today.