It’s almost impossible to grow your business without retaining existing customers. If you own a hair salon, nail salon or spa business and want to increase your clientele while providing excellent customer service, look no further than SMS marketing. It’s an easy, low-cost way to communicate with your customers and build loyalty.
SMS text messaging is a communication tool you can’t beat for service-based businesses. Text messages have a 98% open rate, making them one of the most effective communication platforms available today.
Read: What Is SMS Marketing?
Marketing Templates You Can Start Using Now
Here’s our list of 16 SMS marketing templates to help communicate with customers and build your salon or spa business. Simply copy these templates and customize them to fit your needs.
1. New Customer Welcome
Thank new clients with a friendly message and a special discount on their next visit. Be sure to identify your stylist and salon names on your first text.
Hi [First_Name], thanks for coming in for your first [Service_Type] from [Stylist_Name] at [Business_Name]. We look forward to seeing you again soon!
Pro tip: Always mention your client’s name in the text message.
2. Appointment Confirmations
Confirm a customer’s next salon appointment via text.
Hi [First_Name], thank you for booking your next appointment. We’ll see you on [Date] at [Time] for a [Service_Type] from [Name]. We look forward to seeing you again soon!
Pro Tip: Always include your business name in the text, either by including it in the body of the message or by signing off at the end.
3. Appointment Reminders
Everyone likes appointment reminders! Sending text message reminders is a quick and easy way to ensure all your chairs stay filled.
Hi [First_Name], we just wanted to remind you that you have an appointment for [Service] with [Name] tomorrow at [Time]. We're looking forward to seeing you then! Please let us know right away if you need to reschedule.
4. Rescheduling Notifications
Life happens. When you need to reschedule, let your customers know as soon as possible and let them pick a convenient date and time to reschedule.
Hi [First_Name], we’re sorry for the inconvenience, but [Name] is out sick today. Can we reschedule you for another day next week? [Name] has appointments on [Date] and [Date] available. Which one works better for you? Let us know, and we’ll get you set up.
5. Book Last-Minute Appointments
When you have last-minute cancellations, last-minute booking texts keep your chairs and tables filled!
Hi [First_Name], we’ve had a last-minute cancellation. Are you available to come in for your appointment today at [Time] instead of [Date] [Time]? We’ll give you a free [Treatment] for accommodating us if you're available.
Word of mouth has proven to be one of the best ways to grow your business. Encourage customers to refer you and thank them for being ambassadors of your salon or spa business.
Hi [First_Name], we’re building our business, and we’d love if you could tell your friends about us! Make sure they mention your name when they come in, and we’ll give you 20% off your next service.
Hi [First_Name], your friend [First_Name] recently came in for her first service, and we have you to thank! As promised, we’d like to give you a 20% discount on your appointment scheduled on [Date] at [Time].
Thank you so much for your loyalty!
7. Promote New Services
Do you have a new service offering? Let your customers be the first to know via text and offer them a discount to entice them.
Hi [First_Name], we’ve added [Service] to our list of salon services. If you’d like to make an appointment for next week, we’d be happy to give you a 20% discount for trying us out. Hope to see you soon!
8. Special Offers
If you have a customer that often forgets to make appointments in advance, send them a message offering a discount for their next visit.
Hi [First_Name], we just wanted to let you know that we’re offering a BOGO special on services next week only! If you’d like to book an appointment and try one of our other services at 50%, now’s an excellent time!
Hope to see you soon!
9. Promote Special Events
Sending out invitations via SMS is the fastest and most effective way to promote special events.
Hi [First_Name]! We’re hosting a charity event at our location to help [Organization Name]. There will be refreshments, giveaways and a silent auction. It’ll be a blast!
RSVP by [Date] -- hope to see you there!
Pro Tip: Follow up a special event invitation with RSVP confirmations and thank you texts.
10. Personal Greetings
Birthdays and special occasions are perfect times to reach out to your customers via SMS and thank them for their patronage.
Happy birthday [First_Name]! In honor of your special day, we’d like to offer you our special discount during your birthday week. Make an appointment between [Date] and [Date] and get 20% off any service.
Cheers, and we hope to see you soon!
11. Request a Review
Asking for a public review is a great way to promote your business and build trust.
Hi [First_Name]! You recently had a [Service] with [Stylist_Name], and we’d love it if you could take a moment to leave us a Yelp review to get the word out about our business.
12. Ask for a Model
If your salon offers continuing education on the latest styling techniques, you may want to ask a client to be a demonstration model.
Hi Beautiful! Our stylists will be taking a balayage class in our salon on [Date]. Would you be willing to be a demo model and get a free color treatment? Please let us know by [Date] at [Time].
13. Promote Social Follows
Do your customers know they can find you on Facebook, Instagram or Pinterest? Letting them know is sometimes all it takes to get a follow.
Hi [First_Name]! We’re social -- are you? You can find us on Facebook, Instagram and Pinterest. Follow us for style information and inspiration, and we’ll follow you back!
Pro Tip: It’s a good idea to mention what kind of content visitors can expect to find on your social media accounts. It explicitly states the value they’ll receive from following you. In the example above, it’s “style information and inspiration.”
14. Offer Beauty Tips
Offering regular beauty tips via text helps keep your business top of mind for your customers.
Tip of the Week: Did you know that shampoos and conditioners containing sulfates make color-treated hair fade faster? Check out our website [link] for more beauty product tips!
Tip of the Week: Did you know that regular stretching keeps muscles and joints limber? Check out our website [link] for more flexibility tips!
15. Take a Survey
Always continue improving! Send a text survey to discover what customers think of your services, pricing, scheduling or atmosphere.
Hi [First_Name]! We’d love to know what you thought about your last service. Could you please take a moment and rate your last appointment with [Name] by texting back the appropriate number?
- I loved it!
- I liked it!
- I’ve had better
- I’m unhappy and would like to talk to someone about it
We’ll use your feedback to improve our service offerings. Thank you!
16. Notify Employees
SMS texting isn’t just for customers! Communicating messages to your entire staff at once is a huge timesaver.
Hey everyone, just a reminder that the salon is closing tomorrow night at 6:00 for cleaning and restocking. Enjoy your evening!
We’ve had a request for a teen makeover group. Are two or three of you available to come in this Sunday afternoon? Thanks!
Get Started With Textedly for Your Salon or Spa SMS Needs
Using SMS marketing for your salon or spa business should be a no-brainer. Luckily, choosing your SMS platform is too.
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