If you own a beauty salon business and want to increase your clientele while providing excellent customer service, look no further than beauty salon SMS marketing. It’s an easy, low-cost way to communicate with your customers and build loyalty.
SMS text messaging is a communication tool for service-based businesses that can’t be beaten. Text messages have a 98% open rate, making them one of the most effective communication platforms available.
SMS messages help boost customer engagement and increase sales in hair salons. Today we’ll show you how beauty salon text message templates can be the business builder you need.
Read: What Is SMS Marketing?
15 Killer Beauty Salon Text Message Templates
Here’s our list of 15 beauty salon SMS marketing templates to help communicate with customers and build your beauty salon business. Simply copy these templates and customize them to fit your needs.
1. New Customer Welcome
Thank new clients with a friendly message and a special discount on their next visit. Be sure to identify your stylist and salon names on your first text.
Hi [First_Name], thanks for coming in for your first [Service_Type] from [Stylist_Name] at [Salon_Name]. We look forward to seeing you again soon!
2. Booking Confirmations
Confirm a customer’s next salon appointment via text.
Hi [First_Name], thank you for booking your next hair appointment. We’ll see you on [Date] at [Time] for a [Service_Type] from [Stylist_Name]. We look forward to seeing you again soon!
3. Appointment Reminders
Everyone likes appointment reminders! Sending text message reminders is a quick and easy way to ensure all your chairs stay filled.
Hi [First_Name], we just wanted to remind you that you have an appointment for [Service] with [Stylist_Name] tomorrow at [Time]. We're looking forward to seeing you then! Please let us know right away if you need to reschedule.
4. Rescheduling Notifications
Life happens. When you need to reschedule, let your customers know as soon as possible and let them pick a convenient date and time to reschedule.
Hi [First_Name], we’re sorry for the inconvenience. Your stylist, [Name], is out sick today. Can we reschedule you for another day next week? [Name] has appointments on [Date] and [Date] available. Which one works better for you? Let us know, and we’ll get you all set up. Thank you!
5. Book Last-Minute Appointments
When you have last-minute cancellations, last-minute booking appointment texts keep your chairs filled!
Hi [First_Name], we’ve had a last-minute cancellation. Are you available to come in for your appointment today at [Time] instead of [Date] [Time]? If you’re available, we’ll give you a deep conditioning treatment for accommodating us.
Word of mouth has proven to be one of the best ways to grow your business. Encourage customers to refer you and thank them for being ambassadors of your salon business.
Hi [First_Name], we’re building our business, and we’d love it if you could tell your friends about us! Make sure they mention your name when they come in, and we’ll give you 20% off your next service. Thank you!
Hi [First_Name], your friend [First_Name] recently came in for her first service, and we have you to thank! As promised, we’d like to give you a 20% discount on your appointment scheduled on [Date] at [Time]. Thank you so much for your loyalty!
7. Promote New Services
Do you have a new service offering? Let your customers be the first to know via text and offer them a discount to entice them.
Hi [First_Name], we’ve added [Service] to our list of salon services. If you’d like to make an appointment for next week, we’d be happy to give you a 20% discount for trying us out. Hope to see you soon!
8. Special Offers
Hi [First_Name], we just wanted to let you know that we’re offering a BOGO special on services next week only! If you’d like to book an appointment and try one of our other services at 50%, now’s an excellent time! Hope to see you soon!
9. Promote Special Events
Sending out invitations via SMS is the fastest and most effective way to promote special events. Follow up a special event invitation with RSVP confirmations and thank you texts.
Hi [First_Name]! We’re hosting a charity event at our salon to help [Organization Name]. There will be refreshments, giveaways and a silent auction. It’ll be a blast! RSVP by [Date] -- hope to see you there!
10. Personal Greetings
Birthdays and special occasions are perfect times to reach out to your customers via SMS and thank them for their patronage.
Happy birthday [First_Name]! In honor of your special day, we’d like to offer you our special discount during your birthday week. Make an appointment between [Date] and [Date] and get 20% off any service. Cheers, and we hope to see you soon!
11. Request a Review
Asking for a public review is a great way to promote your business and build trust.
Hi [First_Name]! You recently had a [Service] with [Stylist_Name], and we’d love it if you could take a moment to leave us a Yelp review to get the word out about our salon. Thank you!
12. Ask for a Model
If your salon offers continuing education on the latest styling techniques, you may want to ask a client to be a demonstration model.
Hi Beautiful! Our stylists will be taking a Balayage class in our salon this Thursday night. Would you be willing to be a demo model and get a free color treatment? Please let us know by Tuesday at 5:00 p.m. Thank you!
13. Promote Social Follows
Do your customers know they can find you on Facebook, Instagram or Pinterest? Letting them know is sometimes all it takes to get a follow.
Hi [First_Name]! We’re social -- are you? You can find us on Facebook, Instagram and Pinterest. Follow us for style information and inspiration and we’ll follow you back!
14. Offer Beauty Tips
Offering regular beauty tips via text helps keep your business top of mind for your customers.
Tip of the Week: Did you know that shampoos and conditioners containing sulfates make color-treated hair fade faster? Check out our website [link] for more beauty product tips!
15. Notify Employees
SMS texting isn’t just for customers! Communicating messages to your entire staff at once is a huge timesaver.
Hey everyone, just a reminder that the salon is closing tomorrow night at 6:00 for cleaning and restocking. Enjoy your evening!
We’ve had a request for a teen makeover group. Are two or three of you available to come in this Sunday afternoon? Thanks!
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