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Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 5, 2019
6 MIN READ

It’s no news that SMS marketing has become a huge trend among a variety of businesses. Being one of the most effective marketing strategies, it’s also highly affordable and easy to use which make it a great choice even for small businesses.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 5, 2019
4 MIN READ

It’s no news that SMS marketing has become a huge trend among a variety of businesses. Being one of the most effective marketing strategies, it’s also highly affordable and easy to use which make it a great choice even for small businesses.

Jessie Chantel
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SMS Marketing for Business
May 21, 2019
4 MIN READ

SMS marketing as the best method of business development

SMS marketing is one of the trustful ways for business holders to get more customers and increase the volume of sales. It's a great opportunity of gaining brand awareness and taking the growth of a business to the next level. Here you can see the achievemnts of different business authorities through SMS marketing.

Alessia Scott
SMS Marketing for Business Small Business
May 16, 2019
4 MIN READ

Samanah Duran, Fashion Designer and Entrepreneur

Samanah Duran is a British fashion designer and entrepreneur named Forbes 30 under 30 most influential in retail and e-commerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionized through the crafting of indulgent streetwear with the power to evoke self-expression.

Eric Miller
SMS Marketing for Business
Apr 25, 2019
4 MIN READ

Text Messaging Helps to Grow Your Business. Why and How?

SMS marketing is one of the best ways for business owners to gain more customers and increase their sales. It's a great means of building trust, acquiring brand recognition and taking the development of your business to the next level. Below you can find the successful examples of different business authorities who have grown their businesses through text messaging:

Jessie Chantel
SMS Marketing for Business
Apr 17, 2019
3 MIN READ

Ben Guez, Founder & CEO of Lussot

Ben Guez is the Founder of Lussot, a transportation technology startup based in New York. Ben is a serial entrepreneur devoted to solving meaningful problems that make a positive impact on people’s lives. He’s currently focused on Urban Mobility & Expansion concentrating on holistic transportation solutions and smarter routing. He founded Lussot after observing natural micro-transit hubs like schools, gyms, and large real estate buildings that are currently under-served in growing cities.

1. How did you get the idea of your Lussot?

I moved to New York in 2016 and began commuting via public transit for the first time. I had always lived in sprawling, car-centric cities, so that’s how I got around. It was a learning experience for me, but it was intriguing at the same time. I quickly observed that as New York was growing, there were more pockets of residential areas that had poor transit options for the incoming commuter population. Since I was one of those commuters, it was a problem I wanted solved for myself as well.

2. What was your motivation or “the fuel” to start your business?

I’ve always been driven to build things that help people. And it’s much easier to do that, when you experience that problem first-hand. As I studied ride-sharing and the trends of cities, I knew we had a big opportunity to solve urban problems like pollution and traffic, while also giving people a better daily experience. It drove me, and it continues to drive me everyday.

3. What does your typical day look like and how do you make it productive?

My day typically starts checking emails, news outlets, and catching up with my team about short term and daily tasks (If I’m lucky I sneak a workout in so I don’t have to do it at night!). We discuss our team timeline leading up to deliverables and we try and make sure we define all of the work that needs to happen leading up to those deliverables. I’m of the opinion that productivity is easier to achieve when the team’s tasks are clearly defined, delegated, and followed up. Communication is everything.

4. How do you mainly advertise your business?

We’re a very lean startup, so we’re forced to be creative with Marketing. Because we’re a rideshare startup, we’ve setup tables and handed out free coffee and flyers to commuters in select neighborhoods. It’s helped get the word out in each neighborhood while also putting a face to our Company name. In addition, now that we’ve published our apps on the app-store (and working on our first routes) we can send emails and SMS messages to our users to stay in touch.

6. How SMS can solve marketing challenges faced by businesses today?

If you’re in a B2C environment, it should be another tool in your toolkit. It should be a part of your campaign that helps drive awareness of what your business is doing while also increasing conversion rates.  I think the natural advantages of SMS Marketing are the obvious ones: people always check their texts, messages don’t go to a spam folder, and you’re competing with less noise in the inbox. In addition, I saw some data that engagement is much higher than Instagram and other channels.

7. What SMS strategy have you arranged for your business promotion and which one has brought success?

While we’re still new to SMS marketing, we see it working for us with weather updates. When the weather is poor, people like alternative transportation options that reduce their time outside. We like to notify our customers so they’re not unexpectedly caught in the rain or snow.  We see  SMS marketing as a developing factor as we acquire more users and define different segments. We think it will have a big impact on hyper-local weather patterns, promotions, and other happenings.

8. What are the key developing factors for your business?

Our key factors are identifying patterns where we can help people have a better daily life. Our first success has been partnering with operators and tweaking their current routes for better ROI. We’re working on that now, so I’ll have more info in a few months!


9. What is your general advice for business owners?

My biggest advice is patience. Rome wasn’t built in a day, but if you believe in your vision and you can see progress (no matter how slow) you can make a difference in the world. It’s the long-view that will help you lay out the groundwork to create something lasting and special.

Jessie Chantel
SMS Marketing for Business sms marketing best practices
Apr 2, 2019
4 MIN READ

Why SMS marketing is the best solution to your business?

Business owners should implement the right marketing strategies in order to retain customers and attract new ones. Considering the high level of competency in today's market, this can be one of a challenge. Here is when SMS marketing kicks in to help you develop and expand your business in the fastest way by helping you build trust among your customers and target audience. Below you can find the successful examples of different business authorities who have grown their businesses through text messaging:

Jessie Chantel
SMS Marketing for Business
Mar 11, 2019

Kimberly Afonso, CEO & Founder of Kimberly Afonso Digital Marketing Consulting

Kimberly consults for established brands looking to digitally enter global markets and also has a digital marketing agency that works with start-ups after they have secured some funding and know that they need an effective lean marketing strategy. She has worked in 5 different countries, is originally from the US, and now has her home base (in between frequent travel) in Milan, Italy.

Eric Miller
SMS Marketing for Business sms marketing best practices
Feb 26, 2019

Text messaging as the best overcomer for marketing challenges faced by businesses

It has always been a challenge for business holders to retain loyal customers. SMS is a direct way of communication which permits businesses to be developed constantly through building a trustful relationship with customers. Below, various industry authorities share their experiences of how text messaging grows their businesses:

Eric Miller
SMS Marketing for Business
Feb 18, 2019

Chris Kirkpatrick, Co-Founder & CEO of CareerNext Agency

Before Chris Kirkpatrick became Co-Founder & CEO of CareerNext Agency or was a Career Strategist & Executive Coach, he was a former Olympic Trials qualifier track and field athlete who took his competitive nature to the business world. Chris’ industry-disrupting team has been featured by NBC, ABC, Fox News, CBS, Forbes, Inc. and more.

Jessie Chantel
sms marketing best practices
Jan 10, 2019

Why and how different industry business owners use SMS Marketing?

SMS marketing has proved its effectiveness not once. Aside from having 98% open rate, 30% response rate and 19% click-through rate, it has managed to become one of the most favorite communication personalization ways for various types of businesses. Here are real quotes from diverse business owners about why and how they're using SMS services in improving and growing their businesses:

Eric Miller
SMS Marketing for Business
Jan 1, 2019

Richard Dwyer, Founder & CEO of Flair Gymnastics and Kidz Impact

Richard Dwyer is the Founder & CEO of Flair Gymnastics and co-founder of Kidz Impact and has introduced tens of thousands of children and adults to the sport of gymnastics and helped their confidence to sky rocket!

 

1. Where did you get the concept of Flair Gymnastics?

Alessia Scott

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