Apr 17, 2019
Ben Guez is the Founder of Lussot, a transportation technology startup based in New York. Ben is a serial entrepreneur devoted to solving meaningful problems that make a positive impact on people’s lives. He’s currently focused on Urban Mobility & Expansion concentrating on holistic transportation solutions and smarter routing. He founded Lussot after observing natural micro-transit hubs like schools, gyms, and large real estate buildings that are currently under-served in growing cities.
1. How did you get the idea of your Lussot?
I moved to New York in 2016 and began commuting via public transit for the first time. I had always lived in sprawling, car-centric cities, so that’s how I got around. It was a learning experience for me, but it was intriguing at the same time. I quickly observed that as New York was growing, there were more pockets of residential areas that had poor transit options for the incoming commuter population. Since I was one of those commuters, it was a problem I wanted solved for myself as well.
2. What was your motivation or “the fuel” to start your business?
I’ve always been driven to build things that help people. And it’s much easier to do that, when you experience that problem first-hand. As I studied ride-sharing and the trends of cities, I knew we had a big opportunity to solve urban problems like pollution and traffic, while also giving people a better daily experience. It drove me, and it continues to drive me everyday.
3. What does your typical day look like and how do you make it productive?
My day typically starts checking emails, news outlets, and catching up with my team about short term and daily tasks (If I’m lucky I sneak a workout in so I don’t have to do it at night!). We discuss our team timeline leading up to deliverables and we try and make sure we define all of the work that needs to happen leading up to those deliverables. I’m of the opinion that productivity is easier to achieve when the team’s tasks are clearly defined, delegated, and followed up. Communication is everything.
4. How do you mainly advertise your business?
We’re a very lean startup, so we’re forced to be creative with Marketing. Because we’re a rideshare startup, we’ve setup tables and handed out free coffee and flyers to commuters in select neighborhoods. It’s helped get the word out in each neighborhood while also putting a face to our Company name. In addition, now that we’ve published our apps on the app-store (and working on our first routes) we can send emails and SMS messages to our users to stay in touch.
6. How SMS can solve marketing challenges faced by businesses today?
If you’re in a B2C environment, it should be another tool in your toolkit. It should be a part of your campaign that helps drive awareness of what your business is doing while also increasing conversion rates.
I think the natural advantages of SMS Marketing are the obvious ones: people always check their texts, messages don’t go to a spam folder, and you’re competing with less noise in the inbox. In addition, I saw some data that engagement is much higher than Instagram and other channels.
7. What SMS strategy have you arranged for your business promotion and which one has brought success?
While we’re still new to SMS marketing, we see it working for us with weather updates. When the weather is poor, people like alternative transportation options that reduce their time outside. We like to notify our customers so they’re not unexpectedly caught in the rain or snow.
We see SMS marketing as a developing factor as we acquire more users and define different segments. We think it will have a big impact on hyper-local weather patterns, promotions, and other happenings.
8. What are the key developing factors for your business?
Our key factors are identifying patterns where we can help people have a better daily life. Our first success has been partnering with operators and tweaking their current routes for better ROI. We’re working on that now, so I’ll have more info in a few months!
9. What is your general advice for business owners?
My biggest advice is patience. Rome wasn’t built in a day, but if you believe in your vision and you can see progress (no matter how slow) you can make a difference in the world. It’s the long-view that will help you lay out the groundwork to create something lasting and special.