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Oct 1, 2019
6 MIN READ

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Jessie Chantel
Sep 12, 2019
6 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Oct 1, 2019
4 MIN READ

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Jessie Chantel
Sep 12, 2019
4 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
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SMS Marketing for Business Small Business Interviews
Aug 28, 2019
3 MIN READ

Jeff Pitta, CEO of Healthcare Holdings of America

Jeff Pitta is establishing himself as a front runner in the modern healthcare space. Medicare Plan Finder is a part of one of the fastest-growing companies in Nashville. Its sister brand, Senior Market Advisors, was awarded as one of Inc 5000’s fastest-growing companies in 2017 and again in 2018. Pitta has a desire to “disrupt” wherever he goes. He’s changing the healthcare industry by introducing new models in Medicare sales, provider/patient relations, and provider/health plan relations.

Jessie Chantel
SMS Marketing for Business Small Business Interviews
Aug 26, 2019
2 MIN READ

Why text messaging is the best marketing type for a business growth?


Text message marketing is one of the best and reliable approaches to get clients and develop a business. It carries an incredible opportunity to raise brand awareness and take the improvement of a business to a higher level. Here are practices of business owners from different industries who use SMS marketing.

Alessia Scott
Success Story Cultural and Leisure Events Interviews
Jul 29, 2019
2 MIN READ

Michael Onsurez, Creator of Sabor on the Bay

Michael Onsurez is the creator of the largest Latin party cruise in America, Sabor on the Bay located in 4 major US cities: San Diego, Los Angeles, San Francisco + Chicago.  Sabor on the Bay has produced over 32 cruises in 4 major US cites and has generated over $1 million in sales for Hornblower Cruises. He has over 20+ years in event marketing experience.

Eric Miller
SMS Marketing Examples SMS Marketing for Business Interviews sms marketing best practices
Jul 29, 2019
2 MIN READ

How SMS marketing overcome challenges faced by businesses

Eric Miller
SMS Marketing for Business Interviews
Jun 27, 2019
3 MIN READ

Lori Ramas, Founder of Relezant

Lori is a workflow systems specialist who created a company that takes female online business owners from overwhelmed to a well-oiled machine through the agency she built, Relezant.  Her sincere desire to help other business owners became a vehicle for her results-driven strategies and the creation of her digital marketing agency. She builds custom workflows via Relezant’s technology that allows women in business to systemize their client onboarding for a seamless transition. Less work, more revenue

Alessia Scott
SMS Marketing for Business
Jun 20, 2019
5 MIN READ

Text Messaging as a Booster of a Business

SMS marketing is one of the most effective and trustworthy ways to gain more customers and boost a business. It brings a  great chance to raise a brand recognition and take the development of a business to a higher stage. We have gathered the achievements of different business authorities acquired with the help of SMS marketing here:

Jessie Chantel
SMS Marketing for Business
May 21, 2019
4 MIN READ

SMS marketing as the best method of business development

SMS marketing is one of the trustful ways for business holders to get more customers and increase the volume of sales. It's a great opportunity of gaining brand awareness and taking the growth of a business to the next level. Here you can see the achievemnts of different business authorities through SMS marketing.

Alessia Scott
SMS Marketing for Business Small Business
May 16, 2019
4 MIN READ

Samanah Duran, Fashion Designer and Entrepreneur

Samanah Duran is a British fashion designer and entrepreneur named Forbes 30 under 30 most influential in retail and e-commerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionized through the crafting of indulgent streetwear with the power to evoke self-expression.

Eric Miller
SMS Marketing for Business
Apr 25, 2019
4 MIN READ

Text Messaging Helps to Grow Your Business. Why and How?

SMS marketing is one of the best ways for business owners to gain more customers and increase their sales. It's a great means of building trust, acquiring brand recognition and taking the development of your business to the next level. Below you can find the successful examples of different business authorities who have grown their businesses through text messaging:

Jessie Chantel
SMS Marketing for Business
Apr 17, 2019
3 MIN READ

Ben Guez, Founder & CEO of Lussot

Ben Guez is the Founder of Lussot, a transportation technology startup based in New York. Ben is a serial entrepreneur devoted to solving meaningful problems that make a positive impact on people’s lives. He’s currently focused on Urban Mobility & Expansion concentrating on holistic transportation solutions and smarter routing. He founded Lussot after observing natural micro-transit hubs like schools, gyms, and large real estate buildings that are currently under-served in growing cities.

1. How did you get the idea of your Lussot?

I moved to New York in 2016 and began commuting via public transit for the first time. I had always lived in sprawling, car-centric cities, so that’s how I got around. It was a learning experience for me, but it was intriguing at the same time. I quickly observed that as New York was growing, there were more pockets of residential areas that had poor transit options for the incoming commuter population. Since I was one of those commuters, it was a problem I wanted solved for myself as well.

2. What was your motivation or “the fuel” to start your business?

I’ve always been driven to build things that help people. And it’s much easier to do that, when you experience that problem first-hand. As I studied ride-sharing and the trends of cities, I knew we had a big opportunity to solve urban problems like pollution and traffic, while also giving people a better daily experience. It drove me, and it continues to drive me everyday.

3. What does your typical day look like and how do you make it productive?

My day typically starts checking emails, news outlets, and catching up with my team about short term and daily tasks (If I’m lucky I sneak a workout in so I don’t have to do it at night!). We discuss our team timeline leading up to deliverables and we try and make sure we define all of the work that needs to happen leading up to those deliverables. I’m of the opinion that productivity is easier to achieve when the team’s tasks are clearly defined, delegated, and followed up. Communication is everything.

4. How do you mainly advertise your business?

We’re a very lean startup, so we’re forced to be creative with Marketing. Because we’re a rideshare startup, we’ve setup tables and handed out free coffee and flyers to commuters in select neighborhoods. It’s helped get the word out in each neighborhood while also putting a face to our Company name. In addition, now that we’ve published our apps on the app-store (and working on our first routes) we can send emails and SMS messages to our users to stay in touch.

6. How SMS can solve marketing challenges faced by businesses today?

If you’re in a B2C environment, it should be another tool in your toolkit. It should be a part of your campaign that helps drive awareness of what your business is doing while also increasing conversion rates.  I think the natural advantages of SMS Marketing are the obvious ones: people always check their texts, messages don’t go to a spam folder, and you’re competing with less noise in the inbox. In addition, I saw some data that engagement is much higher than Instagram and other channels.

7. What SMS strategy have you arranged for your business promotion and which one has brought success?

While we’re still new to SMS marketing, we see it working for us with weather updates. When the weather is poor, people like alternative transportation options that reduce their time outside. We like to notify our customers so they’re not unexpectedly caught in the rain or snow.  We see  SMS marketing as a developing factor as we acquire more users and define different segments. We think it will have a big impact on hyper-local weather patterns, promotions, and other happenings.

8. What are the key developing factors for your business?

Our key factors are identifying patterns where we can help people have a better daily life. Our first success has been partnering with operators and tweaking their current routes for better ROI. We’re working on that now, so I’ll have more info in a few months!


9. What is your general advice for business owners?

My biggest advice is patience. Rome wasn’t built in a day, but if you believe in your vision and you can see progress (no matter how slow) you can make a difference in the world. It’s the long-view that will help you lay out the groundwork to create something lasting and special.

Jessie Chantel

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