SMS marketing has proved its effectiveness not once. Aside from having 98% open rate, 30% response rate and 19% click-through rate, it has managed to become one of the most favorite communication personalization ways for various types of businesses. Here are real quotes from diverse business owners about why and how they're using SMS services in improving and growing their businesses:
The efficiency of SMS marketing is undeniable and there are certain ways of utilizing it to maximize the efficiency even more. Below are practical examples and tips from various industry experts who have substantial experience in SMS marketing and mastered the ways of using it productively.
Shawn Breyer is the owner of Breyer Home Buyers. Shawn and his wife started investing in real estate out of college. After buying a few rentals, they decided to move to Atlanta from Michigan to start flipping houses to generate more income. What started out as just a side income grew into a full business where they are currently buying 3-5 houses per month as flips or rental properties.
It is not always easy to manage the internal and external communication inside and/or outside the company. Many CEOs, Marketing VPs, Founders prefer SMS gateway as their communication platform because of the ease of use, time effectiveness, reach capabilities and cost efficiency.
The key to a successful SMS Marketing campaign is having a robust and up-to-date subscriber database. After all, you can’t expect great results, if you send SMS messages to a small number of people. On the other hand, it’s illegal to send bulk messages to people without their express consent. You should make sure to be in the line with the Personal Data Protection laws.
So you need to get your current and prospective customers to opt in for your messages by sending a specific keyword to your shortcode. So let's find out how these businesses have built their opt-in SMS marketing list.
Zach Hendrix is co-founder and CTO of GreenPal. Described as Uber for lawn care, GreenPal operates in 45 cities across the United States. Zach oversees the platform’s development and scale. His hobbies are marathon running, engineering, and hiking.