24 Beauty Salon Text Message Templates and Examples to Try

It’s almost impossible to grow your business without retaining existing customers. If you own a hair salon, nail salon or spa business and want to increase your clientele while providing excellent customer service, look no further than SMS marketing. It’s an easy, low-cost way to communicate with your customers and build loyalty.

SMS text messaging is a communication tool you can’t beat for service-based businesses. Text messages have a 98% open rate, making them one of the most effective communication platforms available today.

Read: What Is SMS Marketing?

SMS Marketing Templates for Salons and Spas

Use one of these beauty salon messages to promote new services and get more customers.

Promote a New Service

Do you have a new service offering? Let your customers be the first to know via text and offer them a discount to entice them.

Promote a New Stylist

Do you have a new stylist who recently joined your salon? Introduce your new team stylist, share their schedule, and offer a discount to clients who book in the next 48 hours.

We’re thrilled to introduce [Stylist Name], the newest member of our team! To celebrate, we’re offering an exclusive 15% discount on any service for those who book an appointment with [Stylist Name] in the next 48 hours. 

[Stylist Name]'s Schedule:

• [Day 1] – [Time]

• [Day 2] – [Time]

• [Day 3] – [Time]

Sell Hair Care Products

 Use SMS promotional texts to boost product sales for in-store hair care items. 

At [Salon Name], we’re excited to offer a range of premium hair care products to help you maintain gorgeous, healthy hair every day. Whether you’re looking to hydrate, repair, or add volume, our carefully selected products are perfect for every hair type.

💆‍♀️ Shop Our Favorites:

• [Product 1] – [Key Benefit, e.g., nourishes and strengthens].

• [Product 2] – [Key Benefit, e.g., adds shine and reduces frizz].

• [Product 3] – [Key Benefit, e.g., protects color and prevents fading].

Stop by the salon today or ask your stylist for personalized recommendations! Your hair will thank you. 💖

📞 Call [Phone Number] or visit [Website Link] to order now!

Special Offer

If you have a customer who often forgets to make appointments in advance, send them a message offering a discount for their next visit.

Promote Special Event 

Sending out invitations via SMS is the fastest and most effective way to promote special events. 

Hi [First_Name]! We’re hosting a charity event at our location to help [Organization Name]. There will be refreshments, giveaways and a silent auction. It’ll be a blast! 

RSVP by [Date] -- hope to see you there!

[Business_Name]

Pro Tip: Follow up a special event invitation with RSVP confirmations and thank you texts.

Birthday Discount 

Birthdays and special occasions are perfect times to reach out to your customers via SMS and thank them for their patronage.

Refer-a-Friend for a Discount

Word of mouth is one of the best ways to grow your business. Encourage customers to refer you to friends and family and thank them for being ambassadors of your salon or spa business.

Example 1:

Hi [First_Name], we’re building our business and would love for you to tell your friends about us! Make sure they mention your name when they come in and we’ll give you 20% off your next service. 

Thank you!

[Business_Name]

Example 2:

Hi [First_Name], your friend [First_Name] recently came in for her first service and we have you to thank! As promised, we’d like to give you a 20% discount on your appointment scheduled for [Date] at [Time]. 

Thank you so much for your loyalty!

Promote a Social Follow 

Do your customers know they can find you on Facebook, Instagram or Pinterest? Letting them know is sometimes all it takes to get a follow.

Hi [First_Name]! We’re social -- are you? You can find us on Facebook, Instagram and Pinterest. Follow us for style information and inspiration, and we’ll follow you back!

[Business_Name]

Pro Tip: Share what kind of content visitors can expect to find on your social media accounts to demonstrate the value they’ll receive from following you. In the example above, it’s “style information and inspiration.”

Appointment Related SMS Templates for Salons

Appointment confirmations, reminders, and follow-ups play a crucial role in the smooth operation of any salon or spa. Not only do they help reduce no-shows and last-minute cancellations, but they also enhance the overall client experience. By sending timely reminders, salons and spas can ensure clients are well-prepared for their visit, creating a more organized and efficient environment. 

Appointment Confirmations

Confirm a customer’s next salon appointment via text.

Hi [First_Name], thank you for booking your next appointment. We’ll see you on [Date] at [Time] for a [Service_Type] with [Name]. We look forward to seeing you again soon!

[Business_Name]

Pro Tip: Always include your business name in the text, either by mentioning it in the body of the message or by signing off at the end.

Appointment Reminders

Everyone likes appointment reminders! Sending text message reminders is a quick and easy way to ensure all your chairs stay filled.

Hi [First_Name], we just wanted to remind you that you have an appointment for [Service] with [Name] tomorrow at [Time]. We're looking forward to seeing you then! Please let us know right away if you need to reschedule.

Thank you! 

[Business_Name]

Rescheduling Notifications

Life happens. When you need to reschedule, let your customers know as soon as possible and let them pick a convenient date and time to reschedule.

Hi [First_Name], we’re sorry for the inconvenience, but [Name] is out sick today. Can we reschedule you for another day next week? [Name] has appointments on [Date] and [Date] available. Which one works better for you? Let us know, and we’ll get you set up. 

Thank you!

[Business_Name]

Book Last-Minute Appointments

When you have unexpected cancellations, last-minute booking texts keep your chairs and tables filled!

Hi [First_Name], we’ve had a last-minute cancellation. Are you available to come in for your appointment today at [Time] instead of [Date] [Time]? We’ll give you a free [Treatment] for accommodating us if you're available.

Thank you!

[Business_Name]

Last-Minute Cancellation

Use this template when a stylist needs to cancel last minute due to unforeseen circumstances such as bad weather or family emergencies.

Hi [Client's Name], this is [Stylist's Name] from [Salon Name]. Unfortunately, I’m experiencing an unexpected emergency and will need to cancel your appointment for [Service] today. I’m so sorry for the inconvenience! I’d love to help you reschedule as soon as possible. Please let me know a time that works for you, and I’ll do my best to accommodate.

Thank you for your understanding, and I hope to see you soon. If you need immediate assistance, please call us at [Salon Phone Number].

Beauty Salon Message Templates for Customer Engagement

Welcome a New Customer

Thank new clients with a friendly message and a special discount on their next visit. Be sure to identify your stylist and salon names in your first text.

Hi [First_Name], thanks for coming in for your first [Service_Type] from [Stylist_Name] at [Business_Name]. We look forward to seeing you again soon!

Pro tip: Always mention your client’s name in the text message.

Share Beauty Tips

Offering regular beauty tips via text helps keep your business top of mind for your customers.

Example 1:

Tip of the Week: Did you know that shampoos and conditioners containing sulfates make color-treated hair fade faster? Check out our website [link] for more beauty product tips!

[Business_Name]

Example 2:

Tip of the Week: Did you know that regular stretching keeps muscles and joints limber? Check out our website [link] for more flexibility tips!

[Business_Name]

Request Models

If your salon offers continuing education on the latest styling techniques, you may want to ask a client to be a demonstration model.

Hi Beautiful! Our stylists will be taking a balayage class in our salon on [Date]. Would you be willing to be a demo model and get a free color treatment? Please let us know by [Date] at [Time]. 

Thank you!

[Business_Name]

Salon Updates

Share important customer-facing updates to keep clients informed. 

Hi [Client's Name], it's [Salon Name] with some exciting updates! ✨

• We’ve updated our hours: [New Hours of Operation].

• We’re now offering [New Services or Products] – perfect for [reason, e.g., getting ready for the season, pampering yourself, etc.].

• Don’t forget about our upcoming promotions! [Details of current deals or discounts].

Stay tuned for more updates and feel free to reach out with any questions! We can’t wait to see you soon. 💖
[Salon Contact Info]

Holiday Appreciation Messages

Share these Happy New Year and holiday appreciation messages with clients to boost engagement and customer satisfaction.

Hi [Client's Name], it’s [Salon Name] wishing you a joyful holiday season! 🎄✨
We want to take a moment to thank you for your support and loyalty this year. You’ve made 2025 amazing, and we’re so grateful to have you as part of our salon family.

As a token of our appreciation, we’re offering [special offer, e.g., a gift with your next service or a discount on your next visit] to make your holidays even brighter! 🎁

We can’t wait to help you look and feel your best. Happy holidays! 💖
[Salon Contact Info]

Feedback Request Text Templates for Salons

Let's dive into some effective text message templates that can help your salon seamlessly request reviews and suggestions.

Request a Review

Asking for a public review is a great way to promote your business and build trust. 

Hi [First_Name]! You recently had a [Service] with [Stylist_Name], and we’d love it if you could take a moment to leave us a Yelp review to get the word out about our business. 

Thank you! 

[Business_Name]

Send a Survey

Always continue improving! Send a text survey to discover what customers think of your services, pricing, scheduling or atmosphere.

Hi [First_Name]! We’d love to know what you thought about your last service. Could you please take a moment and rate your last appointment with [Name] by texting back the appropriate number?

• I loved it!

• I liked it!

• I’ve had better

• I’m unhappy and would like to talk to someone about it

We’ll use your feedback to improve our service offerings. Thank you!

[Business_Name]

Internal Text Templates for Salons and Spas

With client communication covered, it’s equally important to streamline internal communication. Let’s explore some practical text message templates that can help your salon or spa team stay organized and efficient.

Notify Staff

"Hi Team! Just a quick reminder: [Salon Name] will be closed on [Date] due to [reason, e.g., a holiday, maintenance, etc.]. Please check your updated schedule and let me know if you have any questions. Thanks for your flexibility! 😊"

"Hi Everyone, we’ve updated our [policy/procedure] regarding [specific area, e.g., booking, payments, etc.]. Please review the new guidelines below and make sure you're following the updated process moving forward. Let me know if you have any questions! [Insert link or details if needed]."

Salon Happenings

Here are a few text templates for internal salon communication to keep your team informed about salon happenings.

Salon Meeting Reminder

"Hi Team, just a reminder that our all-staff meeting is scheduled for [Date] at [Time]. We’ll be discussing upcoming promotions, new procedures, and important updates. Please be on time and ready to participate! 💇‍♀️✨"

New Employee Joining

"Hey Team! Please join me in welcoming [Employee’s Name], our new [Position Title], who will be joining us starting [Start Date]. [Employee’s Name] has [brief background or experience], and we’re excited to have them on board. Let’s make sure to give them a warm welcome and support them as they settle in! 😊"

Recruit New Stylists

"Hi Team, we’re currently looking to expand our family and recruit a talented stylist to join our team! If you know anyone who would be a great fit for [Salon Name], please encourage them to apply. We’re looking for someone with [specific skills or qualities]. Let me know if you have any leads or connections! 💇‍♀️✨"

Choose Textedly for Your Spa and Salon SMS Needs

Using SMS marketing for your salon and spa business should be a no-brainer. Luckily, choosing your SMS platform is too.

Whether you’re interested in nail salon SMS, texting beauty salon messages, or massage appointment reminders, you’ve come to the right place.

Textedly powers millions of text messages and is the #1 text marketing software chosen by world-class companies. But don’t let that scare you – Textedly serves businesses large, small, and everything in between. 

Plus, no more 160-character cut-offs! Textedly is one of the only text marketing companies offering the ability to send a text message with over 300 characters.

Get started with a FREE 14-day trial today!