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Oct 1, 2019

7 Tips for Gyms and Fitness Clubs [SMS Marketing Strategy]

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Fortunately, there is an easy and cost-effective way of getting a word of encouragement and other important information to the members of your fitness club; SMS marketing.

SMS marketing is the practice of conveying marketing information through native text messages via mobile. We take you through 7 SMS marketing tips for Sports industry that will help to create and maintain traction to your gym!


1.   Decide the Amount of Budget You Should Spend

Like any other marketing strategy, there are costs to consider. The cost of bulk texting generally depends on the approach you choose. Ask yourself the following:

Are you going to:

a.)    Take the agency approach and contract a text messaging service provider to build and run your SMS service campaign for you in an ad hoc manner? Or,

b.)    Be self-reliant and do everything yourself, from creating the SMS marketing strategy to building the technology, developing creative content, and executing it? Or,

c.)     Take the hybrid approach, which involves using the technology by a text service provider to promote your own tailored content?

Ad hoc programs treat the use of bulk texts as variable costs. This simply means that you do not have to pay an upfront figure to do so. Instead, you pay for the service as you use them. It is that simple and straight forward. Such programs come with their broken-down costs which cover the entire service from leasing the technology to content creation. The hybrid and the do-it-yourself approach, however, have a lot more going on.

Here are a few SMS marketing tips for the Sports industry to help you determine the cost of your gym and fitness campaign.

  •  Resources

For self-reliant campaigns, you will need to train your staff members in charge of the SMS marketing campaign. This includes how to develop creative content, when and how to engage with your audience as well as coming up with the technology to do so.

  • Mobile marking and application fees

Obtaining and gaining access to the application logic, which runs mobile marketing platforms will cost you a couple hundred to a few thousand dollars a month.

  • Common shortcode leases

Bulk texting services require you to lease shortcodes which act as an address from which you will use to communicate to your audience. Usually, regular shortcodes go for about $500 per month while vanity codes are leased at about $1,000 per month. 


2.   Collect Contacts of Your Potential Clients

Once you set up your strategy, you need to get in touch with your clients. Encourage both your existing and new members from your fitness club to register their contacts. It is expected that some gym members may be hesitant to give out their contacts. 

In such a situation, you may encourage them by promising moderation. Additionally, point out the fact that the strategy is an opt-in SMS service they can unsubscribe to at any time.


3.   Find Appropriate Text Messaging Platform

A text messaging platform is a software application used to send SMS text messages to a large group of recipients simultaneously. The platform you opt for should allow you to actualize your SMS marketing strategy. Besides, here are a few SMS marketing tips for Sports industry that determine a good text messaging platform:

  • Ease of use

The platform should allow you to select the intended group of contacts from your list and send the bulk texts without much hassle.

  • Peerless support

Messaging platforms will have their downtime, regardless of how perfectly it is built. Think of the times that Instagram or Twitter has been unresponsive. Therefore, a good messaging platform should give you access to technical support when you need it.

  • Strong track record

The reliability of the messaging platform directly affects the success rate of your SMS marketing campaign for your gym and fitness club.

  •  Features

Apart from the native text message service, ask yourself; does the platform support keyword search, MMS messaging, scheduled texts, or reminders among others?


4.   Create Appealing and Workable Templates

The most effective text messages are always personalized. Making your customers feel that personal touch will keep them coming back to your gym. This is a key SMS marketing tip for Sports industry; make them feel valued.

Addressing your audience by name connects with them at a deeper level, which increases the chances of conversion. Ensure you create appealing and workable templates that allow you to merge a client’s details to each text you send.


5.   Timing is Key

SMS marketing is a game of balance. Bulk texting too frequently will get you a high number of opt-outs. Send too few, and you risk losing out on conversion. Strike a balance of when to send the text messages and when to give the subscribers a breather.


6.   Use Call to Action in the Texts

Call to action elements can be used to create conversion to your gym or fitness club in creative ways. For instance, you may include a link to a web page that advises your audience on the types of foods to avoid if they want to lose weight fast or one which encourages a member to sign up for the monthly raffle for a one-month membership discount.


7.   SMS Marketing Tips for Gyms and Fitness Clubs

You may use SMS services to send the following:

  • Welcome messages for newbies

For instance: “Hi and welcome to Biggie’s Fitness Club! We are excited to have you, and we promise to walk with you on your journey to staying fit and healthy!”

  • Information on special offers

For instance: “Get a one-month free membership for every three referrals, only at Biggie’s Fitness Club!”

  • Promotion of new classes

For instance: “Starting this July, Biggie’s Fitness Club is introducing Yoga classes every Wednesday and Friday at 3 p.m. Sign up today!”

  • Reminders & Fitness motivation texts

For instance: “Hi Claire, don’t let procrastination kill your morale. Consistency builds results! Tomorrow is day 15 of your work-out schedule. Keep the Spirit up.”

  • Discounts and coupons

For instance: “Get ripped for the Summer by signing up for our discounted personalized training program today! Offer lasts until 16th May!” 

SMS marketing can play a big part in helping your gym create and maintain a loyal customer base. Remember, everyone reads their text messages. Follow these SMS marketing tips for Sports industry to boost your customer engagement and ultimately increase the foot traffic to your fitness center. 

For effective SMS marketing campaigns that will boost your business growth, try out Textedly,  a leading text messaging platform with personalized plans and strategies. Besides, try out our free demo today and find new ways of increasing conversion for your gym and fitness club through bulk texting among other SMS marketing strategies!


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