As we move further into 2018, it is important that you recognize and understand the mobile marketing trends that would give your marketing strategies a boost. Here we analyze some of the biggest trends you need to be aware of this year.
It is no longer news that people access the internet more from their mobile devices than from desktops. Over the last several years, time spent by users online has increased significantly – from a little above 3 hours to more than 6 hours every day. This provides a major source of opportunity for marketers to put their businesses in the face of the consumers.
There is no better time than now for marketers to grab this opportunity. The business that performs best in this area stands a better chance of becoming the market leader.
Keep a look out for these mobile marketing trends so that you will not be left out.
Voice Search Optimization
Studies show that in the not too distant future, voice search will account for 50% of the total searches on the internet, with 40% of adults carrying out at least one voice search query per day. This opens up an interesting new avenue for marketers to explore.
What this means for marketers is that they would have to update their keyword strategy to accommodate for spoken queries as voice search differs significantly from typed search.
This is what brings about semantic search, which is when search engines attempt to determine the meaning behind the voice query and not just the keywords. For example, if a user searches for “juice”, the search engine will try to determine whether they are searching for information on juice as a beverage or juice as battery power – and why they are searching for it. This will determine the results that will appear on the search engine results page.
Apps on mobile make it easier for brands and customers to interact. And it opens up a huge avenue of opportunity that marketers can take advantage of. Apps have changed the way we find and consume information on the internet and how we share it with the world.
The internet is virtually brimming with millions of apps on both the Android and iOS app stores. All you have to do is look for apps favored by your targeted users and place your ads on these apps to improve your brand’s visibility.
You can use Google AdWords app marketing tool to search for where you can place premium ads for your business. If you are start-up, or just launched you app there are also lots of creative ways to do app marketing with $0 marketing budget.
SMS marketing remains one of the best sources of mobile marketing and maintains a high rate of conversion for local businesses.
About 97% of all SMS are read within the first five minutes of its being received. This rather old fashioned way of passing information accounts for a higher response rate than even mobile advertising. It was predicted that in 2017, about 23 million people would take some form of action after receiving a business related SMS. From the above statistics, it is obvious that SMS marketing should be a critical tool in your list of mobile marketing solutions for 2018.
This simple strategy involves collecting mobile numbers of your targeted users. One good method is to ask them to register with their mobile number before they can get access to a particular resource on your website. You can then send relevant SMS that builds awareness towards your products or services. There are a lot of online text messaging service for business that allows you to send free text messages to a limited amount of numbers. You may need to pay before you can send to an unlimited list.
Try not to send too many text messages as no one like to receive too many alerts for a service, unless it relates to a product or service that provides high value.
The market for mobile videos is so huge. By the year 2019, 78% of the world’s mobile data traffic will be video related, and this number will likely increase to 82% by 2020. This year alone, mobile video traffic will grow by 25%. Access to affordable data plans and cheap smartphones means that more people will have the means to easily consume video data on the go.
The expected expenditure for mobile ad is expected to reach $6 billion by the end of the year, and it is expected to rise even more as the years go by. To take advantage of this trend, marketers need to think of new ways to advertise their content on mobile video channels in order to remain relevant in their industry. And website owners will need to identify new ways to monetize their websites with high quality user experience and a dynamic, non intrusive ad system because it is obvious that video will soon take over as the preferred medium of consuming content over the internet.
Artificial intelligence such as data analysis algorithm, predictive analytics and chat bots are rapidly gaining popularity. A recent report predicts that AI will completely revolutionize the marketing industry by 2020. This means that marketers need to develop a system that will enable them leverage these AI tools for their mobile marketing solutions.
The availability of different mobile devices and different technologies mean that mobile marketing in 2018 will wear a new face. It is therefore important that marketers pay attention to these trends and develop effective strategies to take advantage of them. Start on time this year, so that you can enjoy a significant edge over your competitors.