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Multi-Purpose SMS Marketing Templates for Businesses

Mar 31, 2022

SMS marketing is more popular than ever before, and with good reason. SMS’s legendary high open rates almost guarantee that customers will read your messages, increasing the likelihood of audience engagement and interaction. Implementing SMS marketing in your business is an excellent way to get a positive return on your marketing investment.

How do you increase your chances of marketing success with SMS? For one thing, “recreating the wheel” with every message is a major time waster.  Using text messaging templates helps automate the process, providing uniform branding throughout your communications and campaigns. 

Today we will share 16 of the best multi-purpose sms templates for marketing your business.

Transactional vs. Promotional Texts

First, let’s briefly review the difference between transactional and promotional texts.

Transactional texts contain necessary, time-sensitive information. These include account activations, two-factor authentications (2FA), delivery notifications and confirmations and do not require customers to opt-in.

Promotional texts contain discounts, coupons and other marketing messages. Promotional texts support marketing campaigns by bringing in web traffic, sales and increasing customer engagement and do require customers to opt-in.

Transactional Text Templates:

  • Customer Service
  • Text Reminders 
  • Cancellations
  • Delivery Reminders
  • Employee Scheduling

Promotional Text Templates:

  • Opt-in Texts
  • Sales & Promotions
  • Loyalty Marketing 
  • Special Events 
  • Customer Surveys

Transactional Text Templates

Customer Service 

Customer service texts are helpful and almost always appreciated. Send an SMS customer support text in response to an email, phone message, or online chat.

Hi [Name], we see that you left a message on our site’s chat line about a printer problem. Please contact us directly at [Phone Number], and one of our representatives will help you immediately. Thank you!

Text Reminders

We’ve all been guilty of occasionally forgetting appointments, reservations or payments. Decrease no-shows and late payments by sending reminder texts for best results.

Hi [Name], this is a reminder of your appointment with [Name] at [Location] on [Date] at [Time]. Please fill out our online registration form at [Link] before your appointment, and please arrive 10 minutes early. Thank you!

Hi [Name], thank you for your dinner reservation for a party of 4 today at [Restaurant Name], located at [Address]. Please text CANCEL or call us at [Phone Number] to cancel. We look forward to seeing you!

Hi [Name], your payment of [Amount] is due on [Date]. If you have questions or need payment assistance, please call [Phone Number]. Thank you for your business!


Sometimes businesses have to cancel appointments too. Make it easy for your customers, clients or patients to reschedule by sending them your phone number or a link to your website. 

We regret to inform you that your appointment with [Name], scheduled for [Date] at [Time] has been canceled. If you’d like to schedule another appointment, please visit [Link], or call [Phone Number]. Thank you for your understanding. [Business Name]

Delivery Reminders

Customers are placing orders for products online more than ever. If a delivery requires instructions or a signature, notify your customers via text!

Hi [Name], [Order Number] has been shipped and will arrive within three days. Track your order here (Link). Thank you for your business! (Company Name).

Employee Scheduling

If you run a retail business or employ shift workers, you probably need a convenient way to fill open slots when employees are unavailable. Using SMS group texts provides an easy way for workers to cover for each other when you must make last-minute adjustments.

Hi Team, can anyone cover [Name]’s shift this Saturday from [Time] to [Time]? We expect to be very busy that day, so we must be fully staffed. Please let me know if you’re available ASAP, and thank you! [Name]

Check out our tips and templates for industry-specific texting!

Promotional Text Templates

Opt-in Texts

Getting customers’ permission to text them is essential in SMS marketing compliance. Before you can send marketing messages via SMS, customers must opt-in first, as being out of compliance with TCPA laws may subject you to steep legal fines – and a bad reputation with customers. 

To receive our discounts and special offers, text SIGNUP to [Short Code or Phone Number].

Hi [Name] and welcome to [Business Name]! Thanks for opting in to receive texts from us. Please reply Y to confirm. Text STOP anytime to unsubscribe.

Sales & Promotions

Who doesn’t love a chance to save money or be the first to try a new product? Sending promotional texts is an effective way to share the love while increasing customer awareness.

Big news: [Business Name] is offering a special promotion! You’ll receive 20% off our new products if you shop in-store! Visit us before the promotion ends on [Date].

Get a 30% off on your first purchase at [Website]! Text DISCOUNT to 5555 to receive your discount coupon.

Loyalty Marketing

Did you know that 72% of US adults belong to at least one loyalty program? Two-thirds of loyalty programs originate from businesses like grocery and drugstore chains. Let customers know what treasures await them by signing up for your loyalty program.

Hey [Name]! Did you know you can get 20% off your next purchase by becoming a [Business Name] VIP? Text VIP to [Phone Number] and enjoy insider rewards all year long!

Happy birthday [Name]! Thank you for being a loyal customer at [Website]. Enjoy 25% off your next purchase, valid through your birthday month. Use promo code BIRTHDAY at checkout.

Special Events

Increase attendance at special events (concerts, trade shows, open houses) by promoting them via SMS! Communicate with event staff and attendees via text to ensure a successful turnout. 

Important notice to [Event] ticket holders: The event location has been changed to [Address]. We apologize for the inconvenience – looking forward to seeing you there!

Just announced: [Artist] will appear at [Location] on [Date] at [Time]. A limited number of tickets will be available – visit [Website] for details!

Customer Surveys

One of the best ways to improve your marketing efforts is to get more customer feedback. Customer surveys and polls can be valuable tools for learning how consumers feel about your brand, product or services.

Hi [Name], we need your help! Which of our products did you enjoy most last year?

  • Product 1
  • Product 2
  • Product 3
  • Product 4

Make Business Texting Easier with Textedly

Ready to get started with text messaging for marketing? It’s never been easier with Textedly. If you want an effective way to reach your target audience, Textedly can help.

Textedly’s user-friendly SMS marketing platform has many helpful features, like text keywords and auto-reply texts. Plus, you can keep the conversation going with two-way texting, building customer relationships and loyalty.  

 Get started with a 14-day free trial of Textedly today.

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