When people are on the hunt for the best pizzeria or a trustworthy auto repair shop, they likely start their search with star ratings and customer reviews. These online reviews act as digital word-of-mouth marketing, an especially potent advertisement for those new to the neighborhood.
For businesses eyeing that top spot in local SEO, Google Business reviews are key. With this in mind, the objective becomes clear: multiply those reviews and simplify the process for customers to share their positive experiences.
Enter QR codes—the tool for two birds with one scan. But what are QR codes and how can your business leverage this powerful tool to get more reviews?
This guide will show you how to create a QR code for Google reviews.
Even if you’re unfamiliar with the term QR code, you've likely encountered and used them before—perhaps at a restaurant for menu access or even on clothing labels. You simply aim your phone camera at them, and voilà, a clickable link appears on your screen, granting you direct access to information or redirection to a specified site.
Quick Response (QR) codes are the modern counterpart to the standard barcodes you'd find on groceries. While both utilize optical patterns to encode information, their design has a distinct difference. Unlike the traditional barcode, which is read from top to bottom, QR codes are designed for multi-directional scanning. This means they can be read both horizontally and vertically, granting them the capability to hold a vast amount of data—up to 4,000 characters—allowing for:
For businesses—especially those seeking reviews—QR codes are a game-changer.
This frictionless tech effortlessly bridges customers to feedback platforms, facilitating immediate responses and engagement. In essence, QR codes make it as painless as possible for patrons to share their experiences, which is the secret recipe for companies seeking to enhance their digital reputation and footprint. And this is just one of the many benefits of using QR codes in your marketing strategy.
Now, to the brass tacks. Here’s a step-by-step guide for how to create a QR code for Google reviews:
Beyond QR codes, there are diverse strategies to boost Google reviews. One notable method is SMS outreach.
SMS is direct, personal and boasts staggering open and response rates—98% and 45% respectively. For context, even email, often lauded as a powerful marketing tool, trails significantly with open and response rates of just 20% and 6%.
SMS prompts can automatically encourage customers to share their experiences. And, the synergy doesn't end there. QR codes can dovetail with this approach by serving as an easy opt-in mechanism for your SMS list.
Imagine a customer scanning a QR code and, within moments, joining your SMS list. This seamless integration of QR and SMS not only facilitates feedback collection but also enriches customer engagement. By utilizing both avenues, businesses can foster a stronger, more interactive bond with their audience, making every review and message count.
QR codes, with their frictionless tech, act as virtual shortcuts—taking customers straight to feedback platforms. Their ubiquity means anyone with a smartphone can share their experience in real time.And if you want to get the most out of your digital strategy, pairing QR codes with SMS empowers your businesses to achieve a marketing synergy that facilitates not just feedback collection, but also deepens customer engagement.
For that, Textedly is the world’s premier SMS platform. Ready to revolutionize your digital outreach? Sign up today for a free 14-day trial.