SMS marketing is not dead as many people think. In contrast, a marketing channel that was popular in the 90s is getting a fresh breath. Although a couple of decades ago SMS was people’s favorite channel to communicate, today, it has transformed into a powerful marketing tool. The last several years proved the power of text message services for businesses. According to the Gartner 2016 Digital Channel Survey, SMS is currently one of the top four most popular marketing tools. In addition, it is estimated that 49 million people will opt-in to SMS marketing by 2020. If you’re wondering how to retain the customers for the long and successful life of your business, then you should start using text services. You will also increase conversion through SMS marketing and achieve high engagement rates.