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Jul 29, 2020
6 MIN READ

Americans send roughly 26 billion text messages every day – so you’ve likely seen the acronym “SMS” being thrown around. But if you’re not familiar with common text message lingo, you may be wondering – what’s the difference between an SMS and a text?

Alessia Scott
Jul 22, 2020
6 MIN READ

Advancements in technology have paved new ways for criminals to extort money and steal information from consumers. One new and increasingly common method is through spam text messages.

Jessie Chantel
SMS Marketing Tips
Jul 13, 2020

How to Use Texting Acronyms in Business (The Right Way)

SMS campaigns are useful for communicating promotions, sales and valuable information to your customers. But when you have a lot to say, it can be tough to keep your message short and sweet.

Eric Miller
SMS Marketing Tips
Jul 10, 2020

How to Write a Great Appointment Confirmation Text

Phone calls are out, and texting is in.

And this doesn’t just apply to making social plans. The majority of consumers welcome texts from businesses, too. Appointment confirmation texts have transformed service-based businesses, from salons, spas and restaurants to medical offices, real estate firms and beyond.

For businesses, sending appointment confirmation texts leads to fewer missed appointments and saves a boatload of time tracking down and following up with customers. In short, SMS appointment confirmations mean greater efficiency, fewer open appointment slots and as much as a 20% increase in revenue. What’s not to like?

In this guide, we’ll share our top tips for writing a clear, concise and effective appointment confirmation message.

Eric Miller
SMS Marketing for Business Mobile Marketing
May 13, 2020
4 MIN READ

Email vs. SMS Marketing: When to Use Which?

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

Eric Miller
SMS Marketing for Business
Mar 31, 2020
4 MIN READ

Text Marketing Trends to Watch For This Year (2020 Edition)

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller
SMS Marketing Tips SMS marketing stats sms marketing ideas SMS marketing for retail
Jan 23, 2020

How Retail Stores Leverage SMS Marketing to Engage Clients

What Differentiates SMS Marketing From Other Direct Response Channels 

 

Eric Miller
SMS Marketing Tips Infographics Digital Marketing Online Sales SMS marketing stats
Nov 27, 2019
6 MIN READ

5 Black Friday Marketing Ideas to Boost Your Sales

 

Eric Miller
SMS Marketing for Business Sports Clubs and Fitness Centers sms marketing best practices
Oct 23, 2019
5 MIN READ

SMS Marketing Strategy: 7 Tips for Gyms and Fitness Clubs

Vigor and vitality are key factors for many athletes. Which is why Gym and fitness clubs are part and parcel of the sports industry. Well, as a gym owner, there is no better way to gain traction to your gym and fitness club while retaining your existing clients than SMS Marketing.

Eric Miller
SMS Marketing for Business
Aug 31, 2019
4 MIN READ

5 common tips to grow your business efficiently in 2019

Business owners understand it well enough that they should constantly develop and evolve new strategies to improve sales performance and stimulate business growth. Even the most successful businessmen continue to search for new opportunities to skyrocket their business in the industry. Therefore, be it a big or small company, anyone should take corresponding measures to scale their business to another level on the staircase of constant growth. Hence, the workable strategy of your business should definitely include these tips to go ahead.

Eric Miller

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