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May 13, 2020
6 MIN READ

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

Eric Miller
May 6, 2020
6 MIN READ

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

Jessie Chantel
May 13, 2020
4 MIN READ

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

Eric Miller
May 6, 2020
4 MIN READ

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

Jessie Chantel
Holidays
Feb 13, 2018
5 MIN RAD

Romantic Ideas for Your Valentine's Day Marketing Plan

Thanksgiving Day, then Christmas, followed by the New Year – this part of the year boasts the celebratory spirit and it doesn’t stop there. Most businesses exhaust their advertising funds and they run out of good ideas even before February, which has the most romantic holiday.

Eric Miller
SMS Marketing Tips
Jan 29, 2018
6 MIN READ

Text Message Marketing Key Features to Increase Subscriber Loyalty

The power of SMS is on the rise, which is confirmed by the estimations that by 2020, 48.7 million consumers will opt-in to receive business SMS. So it’s very important for almost any business to take advantage of this opportunity now, because the outcome can affect the company’s bottom line. Even if there is only a5% increase in customer retention it can cause the profits to increase by anywhere between 25% and 95%.

Eric Miller
SMS Marketing for Business
Jan 17, 2018
5 MIN READ

6 Reasons Why Your Business Fails With Business Text Messaging

SMS is affordable, right? It’s what we’ve been told, too. Apart from scoring the first place in last year’s marketing race, and besides securing an open rate of a whopping 98% (nearly 80% higher than email’s, which is currently at 20%), business text messaging is supposed to be among the easiest, cheapest, and most effective ways to earn new customers, retain regular ones, and see at least some ROI boost.

Eric Miller
SMS Marketing Tips
Jan 5, 2018
5 MIN READ

SMS Marketing vs Social Media. Which Comes Out on Top?

For many businesses, both SMS marketing and social media form a significant part of marketing campaigns. They both pose numerous advantages and can be tweaked to optimize almost any advertising and customer outreach campaign. Which is better?

Eric Miller
Holidays
Dec 13, 2017
4 MIN READ

Shining Christmas Marketing Ideas to Drive Sales in 2017

A strong projection of online holiday sales are at $10.13 billion this year, so passing up an online marketing strategy would be detrimental to your company’s success. This is definitely the merriest eCommerce season in all of history, so make sure to implement our Christmas marketing ideas. Regardless if you procrastinate on your Christmas marketing strategy, you will still win a great holiday success. But, fear no more as we have quick and smart tactics to help you execute a robust and manageable holiday marketing plan.

Eric Miller
SMS Marketing for Business
Nov 20, 2017
5 MIN READ

Effective Text Message Marketing Tips (Low Risk Investments)

Are you a startup looking to make a great profit with little risk and the lowest possible initial costs? Well, you are not alone. Almost every entrepreneur or marketer out there looks to find opportunities for low-risk investments with high yield. Although the idea of a good balance between low costs and high returns might seem an unrealistic one, it’s not something that exists only in Never-Never Land.

Eric Miller
SMS Marketing for Business
Oct 18, 2017
4 MIN READ

Use SMS Marketing for Scary Halloween Promotions This Year

It’s Halloween already, and that provides you with a great excuse to run Halloween specials.  What better way to promote them than with SMS?  SMS marketing has now gotten to the point that you can come up with new creative ideas for holiday specials for every time of the year.  Your customers will be looking for spooky holiday related items and websites that promote the holiday in a fun way.   This provides you with an opportunity to pull your SMS marketing ace out of your sleeve.  Now you should be brainstorming and thinking of ways you can leverage your brand with all the creative innovations that SMS marketing brings to the table in order to exploit the season to the max for spooky sales.   To help you along with this we have come up with ten creepy ideas to maximize the terror this year with holiday sales.

Eric Miller
List Growth Tips
Sep 19, 2017
5 MIN READ

How to Grow Your SMS Marketing List? Simple Tips and Tricks

Much has been said about the many benefits SMS Marketing provides for growing businesses. Every business owner embarking on the business text messaging journey soon discovers that it’s one of the fastest and cost-effective ways for driving customer engagement and revenues.  

Eric Miller

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