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Oct 23, 2019
6 MIN READ

Vigor and vitality are key factors for many athletes. Which is why Gym and fitness clubs are part and parcel of the sports industry. Well, as a gym owner, there is no better way to gain traction to your gym and fitness club while retaining your existing clients than SMS Marketing.

Eric Miller
Sep 12, 2019
6 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Oct 23, 2019
4 MIN READ

Vigor and vitality are key factors for many athletes. Which is why Gym and fitness clubs are part and parcel of the sports industry. Well, as a gym owner, there is no better way to gain traction to your gym and fitness club while retaining your existing clients than SMS Marketing.

Eric Miller
Sep 12, 2019
4 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
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Text message marketing
SMS Marketing for Business
Sep 28, 2018
4 MIN READ

How Mass Text Messaging is Important in Retention Marketing Success

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.

Eric Miller
Digital Marketing
Aug 13, 2018
4 MIN READ

How Much Time Do Americans Spend on Their Mobile Phones in 2018?

The US adults spend 3 hours and 23 minutes with mobile media each day according to the most recent statistics. From 2012 up to 2018, the numbers went from 88 minutes to 203 minutes. When you include total time spent on their mobile phones, it turns out that an average American spends at least 5,9 hours on their mobile phones every single day.

Eric Miller
SMS Marketing for Business
Aug 2, 2018
3 MIN READ

6 Reasons These Businesses Use SMS Marketing

Businesses are always searching for the best SMS marketing platforms and services to improve their performance and grow their customer base. The goal of each company is to gain more consumers and increase sales.

Eric Miller
SMS Marketing for Business Beauty
Jul 16, 2018
5 MIN READ

6 Reasons Why Your Beauty Salon and Spa Need SMS Marketing

SMS marketing technique can help beauty salons and spas satisfy their customers’ needs and simultaneously grow  revenue.  Customers appreciate a polite reminder of a hair appointment. With a higher open rate than email, SMS give off a sense of urgency. On the other hand, you as a salon and spa manager, get to weed out no-shows with killer text message templates.

Eric Miller
SMS Marketing for Business Cultural and Leisure Events Event Promotion
Jun 13, 2018
5 MIN READ

Share the Latest News about World Cup 2018 Through Bulk SMS Services

With the FIFA World Cup 2018 knocking on our doors, it’s a good time to assess the opportunities it provides to businesses, such as business promotion. Don’t tell us that you haven’t already thought about seizing this magnificent opportunity to engage your customers and increase your sales? Yeah, with bulk SMS services at your disposal, this can be easily arranged.

Eric Miller
List Growth Tips
May 7, 2018
5 MIN READ

10 Great Ways to Build Your SMS Marketing List

Mobile advertising reached a staggering success rate in the previous years. However, not all mobile marketing methods are equally successful. Did you know that an average consumer is 200% more likely to have the desired response to an SMS text message than to a phone call? After all, reaching your target audience via their personal device is risky – you don’t want to intrude their privacy.

Eric Miller
Holidays
Feb 13, 2018
5 MIN RAD

Romantic Ideas for Your Valentine's Day Marketing Plan

Thanksgiving Day, then Christmas, followed by the New Year – this part of the year boasts the celebratory spirit and it doesn’t stop there. Most businesses exhaust their advertising funds and they run out of good ideas even before February, which has the most romantic holiday.

Eric Miller
SMS Marketing Tips
Jan 29, 2018
6 MIN READ

Text Message Marketing Key Features to Increase Subscriber Loyalty

The power of SMS is on the rise, which is confirmed by the estimations that by 2020, 48.7 million consumers will opt-in to receive business SMS. So it’s very important for almost any business to take advantage of this opportunity now, because the outcome can affect the company’s bottom line. Even if there is only a5% increase in customer retention it can cause the profits to increase by anywhere between 25% and 95%.

Eric Miller

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