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Jun 24, 2020
6 MIN READ

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
SMS Marketing for Business
Nov 20, 2018
5 MIN READ

7 SMS Campaign Ideas for Black Friday

SMS services are the best marketing channel for informing your customers about promotions and special deals. So when to prepare your irresistible and attractive promotional SMS campaigns if not on Black Friday? In 2017, there was a 47% increase in Black Friday sales compared to the previous year, with each shopper spending on average $743 during the week. This year, the numbers are believed to be even greater.

Eric Miller
SMS Marketing for Business Hospitality
Nov 12, 2018
6 MIN READ

How Travel Agencies Effectively Utilized SMS Marketing?

For the past decade, the traveling culture has completely transformed throughout the world. Tourism is currently one of the most fast growing industries. People travel for many reasons: to see new things, for work, or to spend a weekend somewhere else. The rise in travel agencies has been tremendous, and so is the competition in the industry. Providing the best offers and staying relevant is a serious challenge for all such companies. In order to be competitive, you need to utilize the best marketing techniques for your travel agency.

Eric Miller
sms marketing best practices
Oct 3, 2018
5 MIN READ

What Powerful Texting Features Should SMS Texting Platforms Have

SMS marketing is one of the most effective forms of marketing every business should take advantage of, as it can help them generate more sales and ROI, and build strong customer relationships. Not only can you greatly enlarge your customer base with a smart SMS campaign, but you can also effectively retain your customers and turn them into your brand ambassadors.

Eric Miller
SMS Marketing for Business
Sep 28, 2018
4 MIN READ

How Mass Text Messaging is Important in Retention Marketing Success

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.

Eric Miller
Digital Marketing
Aug 13, 2018
4 MIN READ

How Much Time Do Americans Spend on Their Mobile Phones in 2018?

The US adults spend 3 hours and 23 minutes with mobile media each day according to the most recent statistics. From 2012 up to 2018, the numbers went from 88 minutes to 203 minutes. When you include total time spent on their mobile phones, it turns out that an average American spends at least 5,9 hours on their mobile phones every single day.

Eric Miller
SMS Marketing for Business
Aug 2, 2018
3 MIN READ

6 Reasons These Businesses Use SMS Marketing

Businesses are always searching for the best SMS marketing platforms and services to improve their performance and grow their customer base. The goal of each company is to gain more consumers and increase sales.

Eric Miller
SMS Marketing for Business Beauty
Jul 16, 2018
5 MIN READ

6 Reasons Why Your Beauty Salon and Spa Need SMS Marketing

Beauty salon text messages help spa owners satisfy their customers’ needs and simultaneously grow revenue.  Customers appreciate a polite reminder of a hair appointment. With a higher open rate than email, SMS give off a sense of urgency. On the other hand, you as a salon and spa manager, get to weed out no-shows with killer text message templates.

Eric Miller
SMS Marketing for Business Cultural and Leisure Events Event Promotion
Jun 13, 2018
5 MIN READ

Share the Latest News about World Cup 2018 Through Bulk SMS Services

With the FIFA World Cup 2018 knocking on our doors, it’s a good time to assess the opportunities it provides to businesses, such as business promotion. Don’t tell us that you haven’t already thought about seizing this magnificent opportunity to engage your customers and increase your sales? Yeah, with bulk SMS services at your disposal, this can be easily arranged.

Eric Miller
List Growth Tips
May 7, 2018
5 MIN READ

10 Great Ways to Build Your SMS Marketing List

Mobile advertising reached a staggering success rate in the previous years. However, not all mobile marketing methods are equally successful. Did you know that an average consumer is 200% more likely to have the desired response to an SMS text message than to a phone call? After all, reaching your target audience via their personal device is risky – you don’t want to intrude their privacy.

Eric Miller

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