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Sep 12, 2019
6 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Aug 31, 2019
6 MIN READ

Business owners understand it well enough that they should constantly develop and evolve new strategies to improve sales performance and stimulate business growth. Even the most successful businessmen continue to search for new opportunities to skyrocket their business in the industry. Therefore, be it a big or small company, anyone should take corresponding measures to scale their business to another level on the staircase of constant growth. Hence, the workable strategy of your business should definitely include these tips to go ahead.

Eric Miller
Sep 12, 2019
4 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Aug 31, 2019
4 MIN READ

Business owners understand it well enough that they should constantly develop and evolve new strategies to improve sales performance and stimulate business growth. Even the most successful businessmen continue to search for new opportunities to skyrocket their business in the industry. Therefore, be it a big or small company, anyone should take corresponding measures to scale their business to another level on the staircase of constant growth. Hence, the workable strategy of your business should definitely include these tips to go ahead.

Eric Miller
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SMS Marketing for Business
Jan 12, 2019
4 MIN READ

Email vs SMS Marketing: When to Use Which?

Technological advancements have given way to many new communication methods for businesses. Two of the most widely used and loved channels are email marketing and text services. Email and SMS marketing have been very popular for the last decade and have proven to be effective marketing channels for businesses. As both of these platforms grew throughout the past decade, competition between them grew accordingly. Email vs SMS, what are their differences in terms of effectiveness and use, and when to use each for maximum results? Keep reading to find out the answers to these questions.

Eric Miller
Online Sales
Dec 26, 2018
4 MIN READ

Make More Sales for Your E-commerce Business with SMS Marketing

SMS promotions are a well-known marketing tool that drive big sales to your brick-and-mortar stores. However, if you own an online store, know that increasing eCommerce sites sales with text messaging is also highly effective. SMS marketing can boost conversion rates and drive a lot of traffic to your website. Reaching out your customers on a more personal level to inform them about the special deals and offers that are currently happening on your sites will pay-off by driving your sales in no time.

Eric Miller
sms marketing best practices
Dec 18, 2018
5 MIN READ

How News Magazines are Utilizing the Power of Text Messaging?

SMS marketing and mobile marketing, in general, are the best platforms to connect to the customer on a personal level. We carry our mobile phones 24/7 and we’re available at almost every time of the day. SMS mass texting service is a super fast and user-friendly way to communicate with customers. Today, the most popular news magazines and journals are also using SMS marketing to keep connected with their audience.

Eric Miller
Textedly News
Dec 9, 2018
5 MIN READ

See What Capterra and G2 Crowd Reviews Reveal About Textedly

Textedly is a web-based self-service SMS marketing platform. The company was established in 2015 but has already achieved a high evaluation rate and trust from its customers. Textedly was ranked as a high performer in its service on G2 Crowd for 3 consecutive seasons of Spring, Summer, and Fall 2018. The company works with businesses of all sizes, as well as restaurants, schools, real estate, service providers, and even religious enterprises.

Eric Miller
Tracking SMS Campaigns
Nov 25, 2018
4 MIN READ

Manage Your Unsubscribe Rate

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

Eric Miller
SMS Marketing for Business
Nov 20, 2018
5 MIN READ

7 SMS Campaign Ideas for Black Friday

SMS services are the best marketing channel for informing your customers about promotions and special deals. So when to prepare your irresistible and attractive promotional SMS campaigns if not on Black Friday? In 2017, there was a 47% increase in Black Friday sales compared to the previous year, with each shopper spending on average $743 during the week. This year, the numbers are believed to be even greater.

Eric Miller
SMS Marketing for Business Hospitality
Nov 12, 2018
6 MIN READ

How Travel Agencies Effectively Utilized SMS Marketing?

For the past decade, the traveling culture has completely transformed throughout the world. Tourism is currently one of the most fast growing industries. People travel for many reasons: to see new things, for work, or to spend a weekend somewhere else. The rise in travel agencies has been tremendous, and so is the competition in the industry. Providing the best offers and staying relevant is a serious challenge for all such companies. In order to be competitive, you need to utilize the best marketing techniques for your travel agency.

Eric Miller
sms marketing best practices
Oct 3, 2018
5 MIN READ

What Powerful Texting Features Should SMS Texting Platforms Have

SMS marketing is one of the most effective forms of marketing every business should take advantage of, as it can help them generate more sales and ROI, and build strong customer relationships. Not only can you greatly enlarge your customer base with a smart SMS campaign, but you can also effectively retain your customers and turn them into your brand ambassadors.

Eric Miller
SMS Marketing for Business
Sep 28, 2018
4 MIN READ

How Mass Text Messaging is Important in Retention Marketing Success

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.

Eric Miller

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