<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/3ba228b818d84df89534851d45d08489/pixel?tag=ViewContent&amp;noscript=1">
Jul 10, 2020
6 MIN READ

Phone calls are out, and texting is in.

And this doesn’t just apply to making social plans. The majority of consumers welcome texts from businesses, too. Appointment confirmation texts have transformed service-based businesses, from salons, spas and restaurants to medical offices, real estate firms and beyond.

For businesses, sending appointment confirmation texts leads to fewer missed appointments and saves a boatload of time tracking down and following up with customers. In short, SMS appointment confirmations mean greater efficiency, fewer open appointment slots and as much as a 20% increase in revenue. What’s not to like?

In this guide, we’ll share our top tips for writing a clear, concise and effective appointment confirmation message.

Eric Miller
Jun 24, 2020
6 MIN READ

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
Jul 10, 2020
4 MIN READ

Phone calls are out, and texting is in.

And this doesn’t just apply to making social plans. The majority of consumers welcome texts from businesses, too. Appointment confirmation texts have transformed service-based businesses, from salons, spas and restaurants to medical offices, real estate firms and beyond.

For businesses, sending appointment confirmation texts leads to fewer missed appointments and saves a boatload of time tracking down and following up with customers. In short, SMS appointment confirmations mean greater efficiency, fewer open appointment slots and as much as a 20% increase in revenue. What’s not to like?

In this guide, we’ll share our top tips for writing a clear, concise and effective appointment confirmation message.

Eric Miller
Jun 24, 2020
4 MIN READ

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
SMS Marketing for Business sms marketing best practices
Mar 28, 2019
6 MIN READ

See What Trustpilot Reviews Tell about Textedly

Any brand or business that wants to reach success and gain brand recognition, should have its customers’ needs and expectations as a priority. If your brand provides high-quality products or services to its customers and makes sure they have the best experience, it is already an indication that you are on your way to reaching high brand awareness.

Jessie Chantel
SMS Marketing Tips SMS Marketing for Business
Mar 21, 2019
6 MIN READ

6 Cost-Effective Ways to Raise Brand Recognition with SMS Marketing

Brand recognition is one of the most important aspects of your company’s marketing strategy because if you lack it then how are you going to gain profits and develop your business? You might think that reaching a high level of recognition might be an expensive process, especially if you have a low budget, but there are always alternative and affordable ways. One of these ways is SMS marketing which has become a huge trend among businesses in recent years as it offers speed, affordability and high effectiveness. What else would your business need for reaching brand recognition if not text messaging?


Via SMS marketing you can reach your customers knowing that this marketing strategy comes with high deliverability and unmatched open rates. The experience with bulk SMS marketing has shown that nearly 98% of all text messages are opened and 95% are read within the first 3 minutes. This can lead to really good results in generating brand recognition. Here’s why brand awareness matters: brand recognition indicates the level of familiarity of your target audience with your business. If your brand is well-known, it means that you are building trust. Consumers usually choose the brands which are the most recognized and have the highest amount of positive reviews. Besides, with brand recognition, you will be able to establish brand equity. Brand equity is your brand’s value which is built via the experiences of your customers. Positive experiences result in positive brand equity. The latter can lead to your products prices increase as they will be perceived as highly valuable. You will also be able to expand your business and why not, have enough power for social impact. If you promote your business successfully and build brand awareness, you will be able to put the foundations of positive brand equity.

 

Gain Brand Recognition through SMS Marketing: 6 Budget-Friendly Marketing Tips

Brand recognition can be highly increased by means of SMS marketing, which, as already mentioned before, is one of the most affordable and effective marketing strategies. We have singled out 6 cost-effective ways which will let you have your business promoted and achieve high brand awareness:

 

1. Target Those Customers Who Want to Receive Your Messages

Research your target audience thoroughly in order to understand who your customers are and to whom your product is directed to - the exact age group, maybe location, other demographic data, etc. You don’t want to annoy your potential customers all the time with text messaging. The messages they receive from you must be relevant and important to them and their needs. If that’s not the case, the probability that you will have many unsatisfied customers who want to leave or unsubscribe from getting your text messages will increase highly. This is why knowing your customers is of crucial importance. You can use a CRM app in order to measure the success of your text messaging campaigns. Even when knowing your exact target audience, you shouldn’t send all your text messaging campaigns to all of them every time. This can be done in case of bulk messages for general sales and promotions that are beneficial for all your customers.

When it comes to specific messages, make sure you are sending the right messages to the right customers. E.g., if you have produced something aimed to be consumed by people over 40, you don’t want to annoy your younger customers by notifying them about the promotions related to that specific product. Easy as that!

2. Ensure That Your Customers Value Your SMS Marketing Campaigns

Text messaging is direct and personal access to your customers and only when being helpful and effective, can it be valued by your customers. Here are a few tips to help you make your SMS marketing campaigns fruitful and valued by your target audience:

  • Value Proposition: Offer a positive value proposition that you are sure will be helpful for your customers. Ensure that they can clearly understand what your brand offers otherwise, your text messaging campaigns will have no value.

  • Well-Thought Mobile Engagement: Use data-driven automation solutions and increase your budget efficiency by getting rid of all hard bounces, invalid numbers, and duplicates.

  • Be Concise and On-Time: Your content should attract the customer at first sight. Be sure to stick to the point right away. Test the content and the timing of your delivery in order to optimize and improve them. The messages should be sent during the time of the day when your customers are most likely to open and read them (e.g., Mondays have a low response rate).

3. Choose the Right Texting Tips and Tricks

Text messaging seems to be a simple marketing tool that can be handled easily, but there are certain delicate details that you should keep in mind before starting your text messaging campaigns:

  1. Don’t miss the holidays, such as Black Friday, Valentine’s Day, Christmas, etc. People look for special offers and promotions during these days which can be a real catch for your brand recognition.

  2. Before inserting a link into your text message, be sure that your website is mobile-friendly.

  3. Make the opting out process as easy as possible. It’s normal for some people to leave you, besides, you don’t want to spend money on those customers from whom you won’t get feedback.

  4. Your sender ID can be one of the best tricks for attracting your customers. Be creative and don’t be afraid to use humor when you feel it will be relevant to the context. Holidays are a good reason to be especially creative with your ID.

  5. Personalize your text messaging. Include each customer’s name in the text messages and approach them individually to make them feel special.

  6. Have expiration dates for your offers and promotions. Seeing that a special offer is not going to last forever, customers will be driven to make a purchase from you.

  7. Keep track of your results, of the number of customers who opt in or opt out and analyzing all of this choose the campaigns that worked the best.

  8. Be consistent and have a certain messaging plan. Send the text messages according to this plan, e.g., every week, month, etc.

  9. Have a clear call to action.

  10. Correct spelling is a must. Even a single spelling mistake can draw a customer back and reduce trust. Correctness refers not only to the spelling but also the data you include in your message. Be concise and accurate.

4. Enhance the Connection Between Text Messages and Website Content

Use mass texting effectively - if you have published your upcoming promotions on your website, be sure to keep your customers informed about them via text messaging as well. Don’t miss out on anything.

5. Be the Main Source of Information

Develop a blog on your website where you talk about all the possible aspects of your brand, business and products or services in different blog posts. Keep people informed about everything related to your field and be the main source of information in your sphere so as to drive more traffic. Use this information in text messages, insert relevant links and build trust among your customers. This is another way of showing that you are taking your work seriously and that you do care about your customers.

6. Aim to Get Feedback from Customers

In the end, what’s the main aim of all your text messaging campaigns if not getting customers to make a purchase from you and leave positive feedback? For example, with texting automation and an automated survey right after the customer has made a purchase, the likelihood that a customer will come up with a response is quite high. Besides, sending surveys via text messages makes things much easier for customers. All it takes them is just a one-word quick answer or a 1-10 rating. Feedback from customers hugely affects your brand recognition as it forms a reputation for your brand and attracts new customers. The main way to get positive feedback from your audience is quite simple - provide them with high-standard products and do right SMS marketing.

Use SMS marketing correctly by carrying out highly productive text messaging campaigns and enhance your brand recognition by following our quick tips. Making your brand’s name known is possible, you just need to take the right marketing actions! 

Jessie Chantel
SMS Marketing Tips SMS Marketing for Business
Feb 20, 2019
5 MIN READ

5 Text Messaging Tips You Should Know

Customers satisfaction rate is the most important success criteria for all businesses because any business would cease to exist if it fails to satisfy its customers. Text marketing is a great way to spice up your marketing efforts and create more effective ways to connect to your audience. You can increase customer loyalty and retain your clients using texting campaigns. There are common text messaging tips following which you will increase the effectiveness of your text message services. Keep reading to learn about the top 5 of the most common text marketing tips.

Jessie Chantel
SMS Marketing for Business sms marketing best practices
Feb 17, 2019
4 MIN READ

10 Common SMS Marketing Campaign Mistakes To Avoid

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

Jessie Chantel
SMS Marketing Examples
Dec 23, 2018
4 MIN READ

7 Fresh Ideas for Your New Year’s SMS Marketing Campaign

If you’re not in a holiday mood yet, then you most definitely should be! Only days are left until the New Year’s Eve, so it’s time to get yourself ready for heavy promotions and huge sales. SMS marketing services work especially well for holiday seasons. The retail industry takes advantage of this and implements texting services for the best results. This is a critical time during the year when you build your brand image and loyalty. You want to make the most out of the New Year season not only in financial terms but also in terms of your brand building. We have collected the best and most effective SMS campaign ideas for New Year and are ready to share them with you. So get your champagne bottles ready and keep reading.

Jessie Chantel
SMS Marketing for Business
Oct 28, 2018
5 MIN READ

Your Business Can No Longer Afford To Ignore SMS Services Efficiency

All businesses have a lot of challenges to overcome in their journey to success. This is especially true for small and medium-sized business (SMB). Having a quite limited budget, SMBs need to be very conscious in their spendings to survive the tough competition of the 21st century. The main challenges of SMBs in customer service include lack of resources, little to no integration and brand perception building. However, the most important issue SMBs face is the endless struggle of providing enough cash flow. If the business handles all of these challenges, then it confidently sets the foundation for further success.

Jessie Chantel
sms marketing best practices
Oct 21, 2018
3 MIN READ

Alaska Airlines Begins Customer Service via Text Message Marketing

Alaska Airlines is one of the leading airline companies that offers superior customer service. The company has recently incorporated text messaging into its strategy and is showing great results. Alaska Airlines has the happiest customers in US according to a survey, which was implemented based on factors such as costs, in-flight services, aircraft quality, baggage handling, flight crew, check-in experience, and booking process. This is no surprise to its existing customers.

Jessie Chantel
Digital Marketing
Oct 9, 2018
5 MIN READ

The Most Effective Marketing Strategy to Retain Customers

Entrepreneurs are hard working people. Most of what they do, they do it to delight their customers. But why aim to achieve this if not to see them come back for more? Most companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers. In fact, 65% of a company’s business comes from returning customers, while 80% of a company’s future profits depend on only 20% of its existing customer base.

Jessie Chantel
SMS Marketing for Business
Sep 26, 2018
5 MIN READ

5 Things You Can Learn From Your Competitors About SMS Promotions

In the recent years, SMS promotions have become one of the most relevant digital outreach methods. If correctly implemented, SMS marketing can become a powerful tool. Businesses have to incorporate text messaging into their marketing to stay competitive in the digital world.

Jessie Chantel

Unlock your full potential today

Textedly will out-perform any system, we know you’ll love it!

SEE PLANS & PRICING