If you’re really serious about increasing your revenue, it’s time to consider embarking on an SMS Marketing journey to turn strangers into customers, and occasional customers into loyal clients. Today, when mobile phones have almost become an extension of our bodies, there’s no better way to engage with your target audience and spur them to take action than reaching out to them on the go.
Some businesses laugh at the idea of SMS Marketing considering it a “low-tech” and aged communication channel. But doing so, they definitely leave a lot of money on the table, missing the best chance to break through the marketing noise. Why? Because most Millennials have their mobiles at hand almost 24/7, and 52% of users say they check their smartphones a few times an hour. As a result, the open rate of SMS messages gets as high as 98%, leaving behind emails which dwindle at some 22% open rate.
If you’re still in two minds whether to integrate SMS into your marketing strategy, here are some helpful hints that will give you the final nudge to begin capitalizing on SMS marketing.
Driving Instant Foot Traffic
Most businesses have their busy periods and slower periods. On some days your store is busy as Grand Central Station, while on others you might be open for hours without a single customer walking through the door.
Being an immediate communication channel, SMS is the best way to turn things around. Create attractive last-minute offers and get your message directly into the pockets of your audience, conveying a sense of urgency. Despite being a strong catalyst, urgency alone isn’t enough to deliver the desired result if your incentives aren’t good enough to get your customers to take action. In order to watch people enter through your door, you should make sure to deliver well-timed, targeted offers to the right audience. For instance, if you’re a restaurant looking to increase traffic on a slow day, you can send out mobile coupons to your contacts an hour before the lunch break right when their stomachs are starting to growl and they grab the phone to check where to eat out.
Maintaining Old Relationships
It’s common knowledge that acquiring a new customer can cost you from 5 to 25 times more than keeping an existing one. People who have already experienced your excellent customer service are likely to come back to your brand over and over again. And SMS is the best way to contact your customers on a regular basis and let them know about your new products and special offers. Ask them for referrals and make them feel part of your success. Satisfied customers are likely to spread the word about your products or bring their friends to your company, becoming the best marketing agent for your brand.
Saving Time and Money
Well-planned and targeted text campaigns offer a great way for companies to save a lot of money on marketing campaigns while generating a higher ROI than other marketing channels. You can send out bulk messages to all your customers paying mere cents per one message, an incredibly low cost compared to the revenue guaranteed by your SMS marketing campaign.
SMS automation, on the other hand, will enable your staff to save a lot of time on their marketing efforts by allowing them to communicate with thousands of clients simultaneously on a daily basis and concentrate on other areas that require more professional expertise. In addition, you can schedule your SMS campaigns in advance and make sure your messages are sent on the right time, no matter how busy you are.
Rejuvenating Website Traffic
Besides being a powerful standalone channel, SMS is also an efficient tool to enhance the efficiency of online marketing channels, including emails, blogs and websites. You can include a link in your text message to direct customers to your website, increasing traffic and ecommerce conversion rates.
SMS is also a good way to remind your customers to check your Social Media posts or emails sent weeks ago. Advanced SMS marketing services, like Textedly, allow you to shrink your hyper-links so that they don’t take up a lot of available characters in your message.
Collecting Customer Data
Savvy marketers know that the key to creating brand loyalty is maintaining authentic and regular communication with your target audience. Using an SMS messaging platform which provides a two-way texting feature will enable you to start a genuine dialogue with your customers and collect valuable data about their interests and preferences by running SMS polls and surveys. You can use this data to improve your products and services and fulfill the expectations of your customers. Delighted customers will reward you by returning to your brand and sharing their experience with their friends.
Recovering Abandoned Shopping Carts
No ecommerce ever achieves a 100% conversion rate. Shopping cart abandonment is unavoidable because not every visitor sets out to make a purchase; many of them are just researching options. In addition, customers often change their mind and don’t complete the purchase because of high delivery fees or forced registration. Ecommerce businesses often try to reduce basket abandonment rates to the minimum by retargeting with emails. But more than half of cart-abandonment follow-up emails are never opened by the customers.
Being a permission-based communication channel, SMS is a good alternative for emails to win back your customers. Reach out to people within an hour after cart abandonment to resolve any lingering hesitations before they cool their interest in your products. It will enable you to maximize your website conversion and re-capture lost revenue.
Texting is a great way to enhance the efficiency of your marketing efforts on every level of engagement, from boosting traffic and brand loyalty to re-targeting customers and recovering lost sales.