As a business owner, you need to constantly follow the advances in technology. This way you’ll keep up with the latest trends and adapt your marketing efforts accordingly.
One of these trends is mobile marketing the importance of which cannot be overlooked in today’s digital and interconnected world. Mobile technology has spread rapidly around the world. Over 5 billion people own mobile devices, half of which are estimated to be smartphones.
Mobile phones have become an inseparable part of people’s everyday lives. Through these devices, they communicate, make purchases, place orders, book flights, read news and the like. This is to say that if you haven’t had your business go mobile yet, now is the best time to do so.
Having a mobile-friendly and responsive website will give you a competitive edge in the market. Customers won’t stay on a website which is hard to navigate, illegible and poorly designed for their mobile devices. Ease, speed and simplicity are what your target audience will surely appreciate.
Connecting with your customers through mobile phones is a way more direct way of communication. If you choose the right strategies and provide quality in everything you do, you can surely expect an increase in customer loyalty and brand trust.
Besides, mobile marketing isn’t all about having a mobile-friendly website. There are many more aspects to it (SMS marketing, MMS marketing, Video and App marketing). The integration of each into your marketing plan will highly boost your business, increase your sales and foster your bottom line.
The infographic below represents some important mobile marketing statistics combined with several effective tips that will help you optimize your strategies: