MMS marketing campaigns are a fun and effective way to get customers excited about your products and services. If you’ve only sent SMS marketing campaigns previously, it may be time to dip your toes into MMS messaging waters!
Today we’ll dive into a few creative MMS marketing examples to inspire your next campaign.
MMS (Multimedia Messaging Service) and SMS (Short Message Service) are two ways to send business text messages to mobile devices.
Both MMS and SMS differ from personal text messaging. They enable businesses to send bulk text messages faster and more cost-effectively than individual messages.
These are some of the key features of MMS marketing:
Read 7 MMS Campaign Best Practices to Nail Your Message
If you’re ready to start designing an MMS marketing campaign, great! Here are some creative ways companies have used MMS to generate revenue.
In 2015, Starbucks created an SMS promotion campaign to sell their Pumpkin Spice Latte (PSL) beverage. Starbucks tweeted an invitation to create a “PSLFanPass” on their website. Then they asked customers to enter their phone number to receive an MMS text message “pass” that reserved a beverage for them. A unique number was assigned to each pass to avoid coupon sharing and fraud. Genius.
Are you holding a special event? Ensure your message doesn’t get lost in the shuffle by attaching an image to catch your customers’ attention. If you lack design skills, just remember that MMS messages automatically garner more attention than plain text messages.
If you’re trying to generate interest for your restaurant, remember: The eye buys. Including mouth-watering pictures of food in your MMS text is a sure-fire way to get attention from loyal and potential customers.
Who doesn’t love a good coupon, especially when you’re already out and about? Using MMS messaging for coupon awareness and distribution is a no-brainer.
If you operate a non-profit organization, you know that getting the word out about fundraising efforts is a priority. Make donating easy by including a link to your website to facilitate text-to-donate campaigns.
When you want to break through the noise and capture your audience’s attention in a creative way, MMS is the way to go.
MMS is ideal for all sorts of creative messages, including:
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