Holidays and special events bring businesses the perfect opportunities to create successful SMS marketing campaigns. This 2025 SMS holiday marketing calendar will provide your business with key holidays and events for each month. We’ll also give you marketing ideas for each holiday that your business can leverage to boost marketing campaigns, engage customers, and increase sales.
Use this SMS marketing calendar to start planning your successful marketing strategy for 2025. For more insight and tips on SMS marketing, check out our SMS marketing guide.
To start off the SMS marketing calendar, here are important dates in January that your business can build marketing campaigns around in 2025.
January 1: New Year’s Day
Send customers a collection of products that promote a happy and healthy lifestyle for the new year.
January 4: National Trivia Day
Promote a trivia competition or restaurant trivia night. Offer prizes like gift cards or gift baskets.
January 14: National Dress Up Your Pet Day
Create a photo contest where customers submit pictures of their dressed-up pets and offer discounts or prizes.
January 20: Martin Luther King Jr. Day
Offer site-wide discounts and donate a portion of your proceeds to a charity in honor of MLK Day.
January 26: National Spouse’s Day
Promote discounted gift bundles that your customers can give to their spouses.
January 29: Lunar New Year
Promote a red envelope pop-up that customers can open to get a surprise reward such as a discount or free shipping.
Check out these key dates in February 2025 for some SMS marketing ideas.
Black History Month
Highlight Black creators throughout February and share their products and services with customers.
February 2: Groundhog Day
Create a poll that asks if your customers think the groundhog will see his shadow and offer discounts for both responses.
February 6: New York Fashion Week
Offer discounts on different types of clothing leading up to fashion week.
February 9: Superbowl LIX
Have customers text their winning team predictions for chances to score big. This is also a great day to share food promotions or discounts.
February 13: Galentine’s Day
Promote your business for a girl's night out or promote your products for a night in to celebrate the holiday.
February 14: Valentine’s Day
Offer discounts on Valentine-themed products or launch new products specifically for the romantic holiday.
Check out our Valentine’s Day SMS templates for inspiration.
February 17: Presidents’ Day
Host an online presidential trivia event and award prizes to customers.
February 22: National Margarita Day
Promote a “happy hour” where your products are discounted for a specific period of time. Bonus points if you actually sell margaritas!
Take advantage of these key dates in March 2025 to promote your business, products, and services.
Women’s History Month
Spotlight female creators throughout March and share links to their businesses.
March 4: Mardi Gras
Host a giveaway where a lucky customer can win Mardi Gras-themed prizes.
March 7: Employee Appreciation Day
Create a collection of your employees’ favorite products and offer customers a limited-time discount.
March 8: International Women’s Day
Offer a special discount to women and donate some of the proceeds to a women’s charity.
March 9: Daylight Savings Time Starts
Ring in the new season by promoting a new Spring-themed collection.
March 14: Pi Day
Offer 3.14% off your products or services, or share your favorite pie recipes.
March 17: St. Patrick’s Day
Host a giveaway where customers can test their luck and win prizes.
March 21: World Poetry Day
Host a poetry contest and offer prizes for winners. You could also text SMS subscribers a fun poem to promote a product.
Take a look at these important dates in April 2025 for you and your business to create events or marketing campaigns over.
April 1: April Fool’s Day
Promote an offer that sounds too good to be true, but it isn’t. For example, you could offer a free appetizer or free meal to the first 10 people who show up to your restaurant and present the text message. Your text message could say, “It’s really not an April Fool’s joke.”
April 15: Tax Day
Offer your customers a store-wide discount, so they can get money back on their purchases. You can also promote tax help if you’re in the finance business.
April 17: National High Five Day
Use the high-five emoji in your promotional texts to customers on National High-Five Day, and give them something to high-five you back about.
April 20: Easter
Launch an Easter-themed collection and offer special discounts to customers.
April 22: Earth Day
Offer discounts on sustainable products and donate a portion of proceeds to an environmental-friendly cause.
Here are key May 2025 dates for your text marketing planner.
Asian Pacific American Heritage Month
Offer exclusive promotions on AAPI-owned products throughout May.
May 5: Cinco de Mayo
Create a poll for favorite Cinco de Mayo meals and give customers a special discount for answering the poll.
May 11: Mother’s Day
Offer an exclusive deal where customers receive a free gift with their purchase over a certain amount. Check out our Mother’s Day SMS tips and templates to make this holiday special.
May 12: International Nurses Day
Especially if you’re in the healthcare space or sell to nurses, use International Nurses Day to offer an exclusive discount on products for those in the healthcare field.
May 26: Memorial Day
Promote discounts on Memorial Day party essentials like decorations, grill tools, or food/drinks.
These are important dates in June 2025 for your business to keep in mind.
LBGTQ+ Pride Month
Introduce an exclusive Pride-themed collection and donate some of the proceeds to LGBTQ+ charities or businesses.
June 14: Flag Day
Create a patriotic-themed deal where you offer exclusive discounts on red, white, or blue products.
June 15: Father’s Day
Ask your customers to share their favorite Dad jokes for a chance to win a Father’s Day-themed gift bundle. Check out these Father’s Day text messages for more inspiration.
June 19: Juneteeth
Offer discounts to customers and donate a portion of your sales to organizations supporting racial justice.
June 30: World Social Media Day
Encourage your SMS subscribers to participate or follow your brand on social media channels in exchange for a discount.
Check out these key dates in July 2025 to spark some SMS marketing holiday ideas.
July 4: Independence Day
Celebrate the 4th of July with a site-wide summer sale. Check out our 4th of July SMS benefits and examples to see why SMS is a great marketing tool for this holiday.
July 7: National Forgiveness Day
Run a tongue-in-cheek campaign about how customers can forgive themselves for a bad home-cooked meal or a bad DIY project. For example, a home service business could run a campaign that states: ‘It’s time to forgive your past DIY disaster, and let us fix it.’
July 11: Amazon Prime Day
Share affiliated Amazon products with customers that will be discounted for Prime Day.
July 17: World Emoji Day 🥳 ⭐ 📅
It’s only fitting that the calendar emoji shows July 17. To celebrate this holiday, ask your customers to send their favorite emojis for exclusive discounts.
Fun fact: July 17 was the day that Apple announced their iCal launch in 2002 and Emojipedia adopted this date to represent World Emoji Day in 2014 📅
July 24: International Self-Care Day
Promote a collection of self-care essentials to help customers relax and take care of themselves.
August 2025 has some important dates your business can leverage for marketing ideas.
Back-To-School Season
Most American schools start in late August or early September. Promote a back-to-school sale on school supplies or clothing to customers. See 17 Back-to-School campaign ideas for inspiration.
August 9: Book Lovers Day
Celebrate book lovers by offering a discount on book-related products or sharing a list of your company’s favorite books.
August 13: National Left Hander’s Day
To celebrate those who are left-handed, run a discount on all left-handed items in your store, like scissors, sports gloves, golf clubs, and more.
August 17: National Nonprofit Day
Promote nonprofit organizations to your customers and share how they can get involved while also donating your proceeds to those organizations. If you’re a nonprofit yourself, consider asking your SMS subscribers to donate to your cause.
August 19: World Photography Day
Celebrate this holiday by sharing an inspiring photo with your text message subscribers or encouraging them to text in a photo of them promoting your brand. You can even offer prizes to those who send in the best photos.
Here are key dates in September 2025 to add to your marketing calendar.
September 1: Labor Day
Celebrate this holiday by promoting Labor Day weekend deals on travel tickets and essentials.
September 12: National Day of Encouragement
Use this national holiday to tell your customers, “They deserve it!” or “Treat yourself!” It’s a fun way to promote your products with a fun touch of encouragement.
September 14: National Grandparent’s Day
Encourage your customers to text or call their grandparents on this day. Once they send the text, ask them to message it to your phone number to receive a discount.
September 21: Oktoberfest
For Oktoberfest enthusiasts and beer lovers, share festive food and drink recipes or offer special discounts at your bar or restaurant.
September 27: World Tourism Day
Offer limited-time deals on travel essentials and share tips on how your customers can remain respectful of the areas they travel to.
Add these October 2025 holidays and events to your marketing calendar.
October 1: International Coffee Day
Many people start their day off with coffee. Use this to your advantage to promote your coffee shop, discount your coffee beans, or use a text to let customers know you’re thinking of them and want them to start their day off with a good coffee.
October 14: Indigenous People’s Day
Offer a store-wide discount to customers and donate a portion of proceeds to Indigenous organizations.
October 18: Sweetest Day
Share a Sweetest Day gift guide with product links to help customers share their appreciation for loved ones.
October 20: World Statistics Day
This holiday celebrates accurate data. Use this holiday to showcase a stat that promotes your business. For example, you could run a text that says: “Did you know [X]% of customers say they need help with projects?”
October 31: Halloween
Encourage customers to text in a photo of their costumes and offer prizes like discounts or free shipping. Do you want more inspiration for your Halloween campaigns? Check out 12 Halloween SMS ideas for your business.
November is known for its holidays and stark discounts with Black Friday. Keep these November 2025 dates in mind for some great marketing opportunities.
November 4: Election Day
Encourage your customers to vote and provide resources to help them find when and where they can vote. You could also encourage them to stop by your store after voting.
November 11: Veteran’s Day
Get your customers involved by sharing volunteer opportunities or organizations that support veterans.
November 27: Thanksgiving Day
Thank your customers for supporting your business and offer extra loyalty points for subscribers. Check out these 25 Thanksgiving messages you can send customers.
November 28: Black Friday
Share big savings your customers won’t want to miss and share a lookbook of all the items that will be on sale. Check out our Black Friday SMS marketing guide for tips and templates.
November 28: Native American Heritage Day
Offer special discounts to customers and donate a portion of your proceeds to Native American organizations.
November 29: Small Business Saturday
As a small business, use this holiday to promote in-store shopping at your small boutique or business. You can encourage residents to shop locally during Cyber Weekend.
To finish this holiday marketing calendar off strong, check out these December 2025 key dates.
December 1: Cyber Monday
Share early access to the products that will be on sale for Cyber Monday to get your customers hyped. Get nine Cyber Monday text templates for inspiration.
December 2: GivingTuesday
Offer a buy one, get one free deal so your customers can give their second purchase to a loved one. GivingTuesday is also a great day for nonprofits to request money from their donors to fuel fundraising efforts.
December 24: Christmas Eve
Shopping for the perfect gift can be stressful. Share last-minute gift ideas to help your customers out.
December 25: Christmas Day
Spread Christmas cheer by sending personalized gratitude messages to customers and offering a discount for their next purchase. See our heartwarming Christmas message templates for SMS ideas.
December 31: New Year's Eve
Get in the NYE spirit by sharing a countdown to a new product or collection launch. You could also run an end-of-the-year sale to clear some of your products.
Using our SMS marketing calendar isn’t the only way to build successful marketing campaigns with Textedly. With text message automation and scheduling features, Textedly lets you pre-plan your seasonal SMS marketing campaigns. You can create holiday campaigns now and schedule the mass text for your customers.
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