08. 14. 2017

The Benefits of Running an SMS Marketing Campaign

Businesses always look for creative and cost-effective ways to deliver their message to the target audience. No matter what product or service you provide, it’s important to keep up with modern marketing trends and think from the perspective of your audience to find the right approach to interact with them.

With the increasing number of mobile subscriptions in the world, it becomes crucial for any business looking to grow to develop mobile friendly marketing strategies. As a result, more and more companies adopt Mobile Text Marketing either as a great standalone communication channel or as part of a multi-channel marketing campaign.

Have you already considered integrating SMS messages into your marketing strategy? If not, it’s high time you did!

Being around for already 25 years, SMS has stood the test of time as one of the most effective communication channels out there. Here are several irresistible benefits of SMS which explain why it should become part of your next marketing campaign.

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  Immediate

 

SMS is one of the most immediate marketing channels out there. With people having their mobiles at hand almost 24/7, it’s incredibly easy to get your message literally into the pockets of your audience. Advanced messaging services, like Textedly, allow for sending out bulk messages from web-based platforms to thousands of subscribers within a matter of minutes. And statistics shows that 90% of messages are read within 3 minutes of being delivered. So you can easily count on Mobile Text marketing to enhance the effectiveness of   your existing marketing campaigns or just deliver time-sensitive information to your customers.  

 

  Cost Effective

In a world where cash is king, it’s important to keep your marketing expenses under control. SMS Marketing is affordable for any company, including small businesses with a tight budget and non-profit organizations which mainly rely on donations. You don’t need to engage IT professionals or make heavy investments in text messaging apps to get your message to your audience. Text Messaging Services enable you to reach for your audience spending a few cents per message. Not only is SMS quite affordable for a business with any budget, but it also provides a healthy return on investment.

 

  High Open and Response Rates


Unlike other marketing channels which often rely on “spray and pray” strategy to reach out to their audience, SMS provides a better customer outreach regardless of time or internet connection. With people checking their mobiles around 150 times a day, text messages are more likely to catch the attention of the target audience. Research shows that Text message marketing trumps email with a staggering open rate of 99%, compared to the average 27-38% open rate of the latter. Next to this, the response rates are vastly different. SMS messages have a response rate of 45%, while for emails the response rate usually sits between 6-7%.

 

  Flexible


Great SMS Marketing services make it possible to customise your SMS campaign based on the needs of your subscribers. Blast out thousands of SMS messages to your entire list or segment it into specific groups and send targeted messages based on your customers’ specific needs and previous buying behavior. In addition, you can schedule your campaigns in advance to ensure that your messages are sent on time no matter how busy you are.

Being a highly efficient standalone marketing channel, SMS can be perfectly integrated into other marketing campaigns. It’s known that email and social media are not the best way to deliver time-sensitive messages. You can send text messages to remind your customers to check an email sent a few days ago or to direct them to your website by inserting a hyper-link in your message. This will also help you track the click through rate of your messages and the overall effectiveness of your SMS campaign.

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 Direct Communication

 

Smart marketers know that the key to a successful marketing campaign is the ability to maintain a genuine and creative communication with the target audience. One of the greatest benefits of SMS Marketing is that it allows you to start a direct, real-time dialogue with your audience and learn about their needs or interests. Text message services with two-way texting feature enable mobvertisers to interact with their customers guiding them through the buyer’s journey, resolving any doubts they have and collecting valuable information for future marketing campaigns.

 

  Unobtrusive

 

In order to receive your SMS updates people first need to opt in for your messaging service. This means that an SMS campaign targets people who have a genuine interest in your services, and your texts aren’t likely to annoy them. People feel comfortable with SMS as a personal and unobtrusive way of communication. As such, text messages are a good alternative for direct phone calls from call center agents. Even though most recipients view text messages immediately after receiving them, they don’t have to respond or take action straight away. Unlike direct calls, SMS doesn’t put people on the spot. Instead, customers get time to think and take action at their convenience. Besides, they always have the option to unsubscribe from further text messages, which means you’ll not be sending unwanted texts to those uninterested.

 

   Eco-friendly


And last but not least, let’s not forget about the environment. As more and more people are becoming concerned about the negative influence humans have on the planet, many businesses choose to adopt eco-friendly marketing practices. SMS marketing is an easy way to engage with potential and current customers without affecting the environment. Using SMS instead of flyers or large ad posters, you’ll not only reduce the environmental impact of your business but also connect with eco-conscious audience.

There you have it, the most important benefits of SMS marketing. Now you know why you should put your confidence in this powerful communication channel to grow your business at an unprecedented pace.

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