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Nov 28, 2019
6 MIN READ

The Popularity of Black Friday Promotions 

Marking the beginning of the Christmas season shopping, Black Friday is getting bigger than ever. According to Adobe Analytics data, last year’s Black Friday sales have exceeded the sales volume of the year prior by a whopping 23.6%. With companies trying to get a piece of the huge pie which generates billions, there are all sorts of promotion tricks and tools to attract customers and leverage sales. You can see discount and special bundle deals at every corner, while social media platforms are being bombarded with all kinds of sponsored and paid promotions, and people’s inboxes get loaded with drip campaign emails. And it all makes sense. After all, this is a golden opportunity for your business to hit the jackpot.

Jessie Chantel
Nov 28, 2019
4 MIN READ

The Popularity of Black Friday Promotions 

Marking the beginning of the Christmas season shopping, Black Friday is getting bigger than ever. According to Adobe Analytics data, last year’s Black Friday sales have exceeded the sales volume of the year prior by a whopping 23.6%. With companies trying to get a piece of the huge pie which generates billions, there are all sorts of promotion tricks and tools to attract customers and leverage sales. You can see discount and special bundle deals at every corner, while social media platforms are being bombarded with all kinds of sponsored and paid promotions, and people’s inboxes get loaded with drip campaign emails. And it all makes sense. After all, this is a golden opportunity for your business to hit the jackpot.

Jessie Chantel
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Text message marketing
Tracking SMS Campaigns
Nov 25, 2018
4 MIN READ

Manage Your Unsubscribe Rate

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

Eric Miller
Tracking SMS Campaigns
Aug 1, 2018
4 MIN READ

How to Track SMS Campaigns with Google Analytics

SMS marketing campaigns can be very effective for modern businesses, even those that operate strictly online. This is because mobile marketing has a lot of potential and many customers can be engaged through this marketing channel. Still, these marketing campaign needs to be properly structured and tracked the right way in order to get the results you need.

Jessie Chantel

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