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02. 17. 2019
6 MIN READ

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

Jessie Chantel
02. 11. 2019
6 MIN READ

The age of mobile devices is here, and it’s here to stay for long. The growth of mobile marketing trends in 2018 has triggered businesses to improve their strategies to not only win customers and increase engagement but to boost mobile sales as well. The number of mobile users worldwide is estimated to grow from 4.14 billion in 2015 to 4.78 billion in 2020. However, the usage of mobile phones and the popularity of mobile marketing doesn’t necessarily convert to increased sales. So how to increase mobile sales then? There are several tips and tricks you can use to boost your mobile sales, which we’ll discuss in the rest of this post.

Eric Miller
02. 17. 2019
4 MIN READ

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

Jessie Chantel
02. 11. 2019
4 MIN READ

The age of mobile devices is here, and it’s here to stay for long. The growth of mobile marketing trends in 2018 has triggered businesses to improve their strategies to not only win customers and increase engagement but to boost mobile sales as well. The number of mobile users worldwide is estimated to grow from 4.14 billion in 2015 to 4.78 billion in 2020. However, the usage of mobile phones and the popularity of mobile marketing doesn’t necessarily convert to increased sales. So how to increase mobile sales then? There are several tips and tricks you can use to boost your mobile sales, which we’ll discuss in the rest of this post.

Eric Miller
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Tracking SMS Campaigns
11. 25. 2018
4 MIN READ

Manage Your Unsubscribe Rate

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

Eric Miller
Tracking SMS Campaigns
08. 1. 2018
4 MIN READ

How to Track SMS Campaigns with Google Analytics

SMS marketing campaigns can be very effective for modern businesses, even those that operate strictly online. This is because mobile marketing has a lot of potential and many customers can be engaged through this marketing channel. Still, these marketing campaign needs to be properly structured and tracked the right way in order to get the results you need.

Jessie Chantel