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Oct 1, 2019
6 MIN READ

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Jessie Chantel
Sep 12, 2019
6 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Oct 1, 2019
4 MIN READ

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Jessie Chantel
Sep 12, 2019
4 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
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Tracking SMS Campaigns
Nov 25, 2018
4 MIN READ

Manage Your Unsubscribe Rate

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

Eric Miller
Tracking SMS Campaigns
Aug 1, 2018
4 MIN READ

How to Track SMS Campaigns with Google Analytics

SMS marketing campaigns can be very effective for modern businesses, even those that operate strictly online. This is because mobile marketing has a lot of potential and many customers can be engaged through this marketing channel. Still, these marketing campaign needs to be properly structured and tracked the right way in order to get the results you need.

Jessie Chantel

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