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Jun 24, 2020

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
Tracking SMS Campaigns
Nov 25, 2018

Manage Your Unsubscribe Rate

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

Eric Miller
Tracking SMS Campaigns
Aug 1, 2018

How to Track SMS Campaigns with Google Analytics

SMS marketing campaigns can be very effective for modern businesses, even those that operate strictly online. This is because mobile marketing has a lot of potential and many customers can be engaged through this marketing channel. Still, these marketing campaign needs to be properly structured and tracked the right way in order to get the results you need.

Jessie Chantel

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