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Oct 7, 2020
6 MIN READ

If you’re a business owner, the holidays are the perfect time to express gratitude and heartfelt wishes to your customers. Sending heartwarming Christmas SMS messages can pay dividends not only in increased sales but in customer engagement and loyalty.

Jessie Chantel
Sep 28, 2020
6 MIN READ

Did you know that 88% of smartphone users primarily use their devices for texting? It’s no surprise that nonprofits, political organizations and other businesses that rely on fundraising are turning to text-to-donate campaigns to raise money. 

Alessia Scott
Tracking SMS Campaigns
Nov 25, 2018
4 MIN READ

Manage Your Unsubscribe Rate

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

Eric Miller
Tracking SMS Campaigns
Aug 1, 2018
4 MIN READ

How to Track SMS Campaigns with Google Analytics

SMS marketing campaigns can be very effective for modern businesses, even those that operate strictly online. This is because mobile marketing has a lot of potential and many customers can be engaged through this marketing channel. Still, these marketing campaign needs to be properly structured and tracked the right way in order to get the results you need.

Jessie Chantel

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