In case you are pondering over the choice between SMS marketing and telephone marketing strategies, then you are in the right place.  Both of these strategies are effective, but each of them shines bright in its era. In contrast to phone calls that have proved their effectiveness as a marketing strategy for ages, SMS marketing is quite younger.

SMS marketing is a powerful tool. Currently, SMS services are on top of all other marketing channels. In fact, the number of phone users has tripled over the past decade and reached 5 billion in 2018. This number simply leaves anyone speechless. More than the half of human population owns a phone, so isn’t this fact enough to start implementing SMS marketing into your other marketing channels? It surely is.