The age of mobile devices is here, and it’s here to stay for long. The growth of mobile marketing trends in 2018 has triggered businesses to improve their strategies to not only win customers and increase engagement but to boost mobile sales as well. The number of mobile users worldwide is estimated to grow from 4.14 billion in 2015 to 4.78 billion in 2020. However, the usage of mobile phones and the popularity of mobile marketing doesn’t necessarily convert to increased sales. So how to increase mobile sales then? There are several tips and tricks you can use to boost your mobile sales, which we’ll discuss in the rest of this post.
1. Engage Customers Through Text Messages
Text marketing is a powerful communication tool for businesses that can not only improve engagement but also drive sales. SMS has a 98% open-rate which makes text messages the most opened platform out of all other marketing channels. That’s why businesses often try different strategies to engage customers through text messages. Text messages give you chance to input URLs in the text, like “click here” to buy, which is a great way to instantly take people to your mobile store. Here are some ideas to use in your text marketing campaigns to boost your mobile sales:
Send texts with reminders of last day/chance to buy,
Send extended offers that are available to purchases via mobile only,
Offer SMS coupons for specific times of day when your mobile sales are down,
Make last-minute offers of new products or products that will be discontinued soon.
2. Leverage the Power of Social Media
Social Media is huge and it only continues to grow. Simply take a look at some data from the Global Digital Report 2018:
The number of internet users worldwide in 2018 was 4.021 billion.
The number of social media users worldwide in 2018 was 3.196 billion.
The number of mobile phone users in 2018 was 5.135 billion.
Leveraging the power of social media can help you grow your business sales. When it comes to boosting your sales, it’s important to understand that sales itself should not be the target. It’s more effective to concentrate on building a trustworthy relationship with your followers and enhance the image of your brand. In order to be successful with your social media campaigns, you need to develop a strategy and stick to it. Be consistent with your postings to connect with your current and potential customers and establish your presence.
3. Optimize Your Website To Make It Mobile Friendly
In this era of technology and smartphones, having a mobile friendly website is essential. You need to develop a mobile-optimized website that is user-friendly and has a great interface. Ensuring a great user experience will help you drive your mobile sales in different ways. Firstly, the website bounce rate and cart abandonment rate will decrease because people enjoying your website are less likely to interrupt the shopping. Second, when you use other mobile platforms (e.g. social media or SMS) to get more traffic to your website, you have to have a properly designed and working website. Otherwise, if your potential customers end up on a website, they won’t be motivated to continue the shopping process, regardless of how good your marketing strategy is. Having a mobile-optimized website is your number one priority if you want to increase your mobile sales.
4. Include Strong CTAs in Your Mobile Campaigns
If you have an amazing product and great mobile-friendly website, but your sales are still down, then CTAs are exactly what you need. CTA or a call-to-action is a marketing technique to create an immediate response from your customers. An effective and clear CTA will boost your sales in no time. CTAs are usually a short phrase like “get a free gift” or “buy now” that includes a URL to a product page or a landing page. Include CTAs in your SMS and social media marketing campaigns to get an increase in your mobile sales. In fact, CTAs are great for including in mass text messaging for business because with the huge response and open-rates, people are very likely to see and tap on the CTA. As for social media, the “swipe up” function in Instagram is another effective way to create a CTA for pages with minimum 10,000 followers.
5. Use Digital Coupon Marketing
All customers love discounts and special deals. The technological advancements have revolutionized the coupon usage and made it more simple with so many people using smartphones and tablets. This is how coupons work: you send a deal to your customer including a special promo code which they can use either online or offline The power is in your hands in terms of how the coupon code should be used. Use social media and SMS marketing to share deals and discount codes that can be used only in mobile sales. Increase your mobile sales by using the following coupon code strategies:
Get a free gift
Get a free shipping
Get an extra discount
Limited time offer (to create a sense of urgency)
Buy one get one
When building your coupon marketing strategy, keep in mind your target audience and their preferences to create the right type of offer. Also, remember that if you use mass text messaging for a business, it’s essential to determine the best time to send your messages.
6. Analyze the Results To Improve Your Strategy
Having a strategy and nicely designed and promoted campaigns may sometimes not be enough for achieving success. Your main target is to drive your sales, so if you’re not getting the wanted result, then you need to change your strategy. It’s important to look at the data and statistics from time to time to analyze the results. You want to know what’s working well and what doesn’t and also spot any correlation between the two actions that you take. You might end up using only one platform or you can also create a strategy that involves several platforms. The best outcomes are not achieved overnight but are a result of long and hard work.
So if you wonder how to increase mobile sales of your store then use these tips from Textedly. Also, try out our free demo now to find out all the miracles of text marketing!